More from Search Engine Land: Page 5

Bing

Bing Now Handpicks News Writers For Its Social Sidebar

Bing is dipping its toes into a form of what Google calls “authorship” with today’s announcement that news writers are now being featured in Bing’s Social Sidebar. U.S.-based searchers can now see journalists appearing in the “People Who Know” section of the Bing sidebar. These authors are often mixed in with those who appeared in […]

Google

Study: 43 Percent Of Total Google Search Queries Are Local

Ad network Chitika has just released some new data — you’re seeing it here first — that compares local search volumes on Google, Yahoo and Bing. The study examined both PC and mobile traffic to determine an overall number. (Chitika has now informed us that these numbers are incorrect; see postscript II below.) Chitika looked […]

SEO

SMX East 2012 Live Blogging Coverage: Day Three

The final day of our Search Marketing Expo East in New York City is now over and we have complied a list of live blogging throughout the day. Below is a listing of blog posts we have found covering SMX East today. Advanced Keyword Research Tactics – SMX East 2012, BruceClay.com Live from MarketingProfs B2B: […]

Apple

SearchCap: The Day In Search, October 4, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s August & September Updates: Panda, Knowledge Graph, Page Quality & SafeSearch Google has announced details on the search algorithm and quality changes made over the past two months – August […]

Google Shopping

5 SEM Tips For A Successful 2012 Holiday Season

The holiday shopping season has always been the most profitable time of the year for online retailers. Search, display, social and mobile have shown tremendous growth year over year and continue to be vital programs for acquiring more revenue during the holidays. Online marketers going into the 2012 holiday season should have a plan for […]

SEO

This Post On SEO Will Win The Pulitzer Prize

There is a certain segment of the population that firmly believes the world is a black-and-white, cause-and-effect proposition. They believe that doing task X, directly and inescapably, leads to result Y. They seem to believe that the world is easily whittled down into discrete segments that occur in a vacuum. That cause and effect are […]

PPC

“Blueprint” Search Analytics Service Launched By Vanessa Fox

Vanessa Fox, our very own contributing editor, former Googler who helped build Google Webmaster Central, has designed her own search analytics application named BluePrint. The tool takes your search data and web analytics and combines the data in a useful and actionable manner for SEOs. The core three components of the software application include: Query […]

Apple

Google Maps For Mobile: An iPhone User’s Guide

As we wait for a new native Google Maps app for iOS 6, the company has introduced Street View imagery this morning to Google Maps for the mobile web. It’s another attraction that may pull Apple Maps users over on the iPhone and iPad. Below, a look at some of the key features in Google […]

Apple

Google Maps Mobile Gets Street View, Aimed At Helping iOS Users

As expected, Google Maps Mobile has gained Street View photography. The move should further shore up Google as an alternative to the new Apple Maps on iOS 6, which are so inferior to the Google-powered ones on iOS 5 that Apple CEO Tim Cook apologized for them last week and suggested Google as an alternative, among other […]

Apple

SearchCap: The Day In Search, October 3, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Tweaks Rotation Options (Again) And Impression Share In AdWords Remember all that uproar over Google’s removing “Rotate indefinitely” as an option in AdWords? Well, after Google opened a form allowing […]

Apple

Apple Maps “Debacle” Probably Secures Google’s Default Search Position On iPhone In Perpetuity

A feature article in BusinessWeek explores the differences in Steve Jobs and Tim Cook’s leadership styles and the cultural differences at Apple under the two CEOs. The article also asks the question: would Apple Maps in its current less-than-perfect form would have been released under Jobs? Buried in the article is the following line: “Jobs […]

PPC

Search Retargeting: The Must-Have Media Tactic For Q4

As we rapidly enter the busiest period for the year for retailers, many are turning to Search Retargeting as the keystone for their digital marketing programs. Whereas in Q4 2011 many dipped a toe into the pixeled waters to test out its effectiveness, this year they have embraced it at scale. In its simplest form, […]

PPC

An Automated Tool To Eliminate Duplicate Content Issues

BloomReach announced a new software product named Dynamic Duplication Reduction (DDR), that aims to eliminate duplicate content issues on web sites. Typically, software tools are known to cause duplicate content issues but this tool promises to reverse it. The tool deeply crawls your web pages and continuously interprets all content on a site. It will […]

Analytics & conversion

Who’s Afraid Of The Big Bold Test?

“My team accepts that some experiments must fail in order for us to learn from them.” In a recent study of Fortune 1000 marketers conducted by the Marketing Leadership Council of the Corporate Executive Board, only about 50% of the respondents agreed with that statement. Think about that for a moment. In an age when […]

Google

Google Thinks Google UK & Preston Lodge High School Are The Same?

Go to Google and search for [google.co.uk], Google’s UK home page. Google will return a knowledge graph result for Preston Lodge High School. What does Preston Lodge High School and Google UK have to do with each other? I am not sure. Searching Google for [google.com] does not return the same high school. In fact, […]

Google

Google Updates Their Webmaster Guidelines To Include Details On Rich Snippet Abuse

Google has published “information for webmasters” as least as far back as 2001. The original information included “do’s and don’ts” and “fact and fiction”. In 2003, Google expanded this information to include a specific set of “webmaster guidelines”:   In 2006, www.google.com/webmasters became Google Webmaster Central, and the information for webmasters became a complete help […]

Apple

SearchCap: The Day In Search, October 2, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Making Your Site Sticky For Both Search & Social Users You are probably well aware of the benefits of making a “sticky” site. Sticky sites — engaging, well-designed sites that visitors […]

Paid social

Making Your Site Sticky For Both Search & Social Users

You are probably well aware of the benefits of making a “sticky” site. Sticky sites — engaging, well-designed sites that visitors find irresistibly hard to leave — offer dozens of benefits for your business and sales, including: A lowered bounce rate (because visitors stick around longer) Increased brand understanding and awareness (users learn more about […]

Link building

How To Get Links When Your Goal Isn’t To Get Links

Do really need me to tell you that link building has changed? I said it back in April; Danny Sullivan ranted about it in July; heck, Rand was even clamoring for it 2009. Link building is, and will continue to become, a vastly different industry, but I can’t imagine SEO where links don’t matter. I […]

Apple

SearchCap: The Day In Search, October 1, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo BOSS Expands To Offer Geolocation Data Yahoo’s Build Your Own Search Service (BOSS) has recently expanded to include geolocation data from two Yahoo services: Placefinder and Placespotter. BOSS is Yahoo’s […]

Local

Yahoo BOSS Expands To Offer Geolocation Data

Yahoo’s Build Your Own Search Service (BOSS) has recently expanded to include geolocation data from two Yahoo services: Placefinder and Placespotter. BOSS is Yahoo’s Search API, available for a fee based on usage. From the blog post, it sounds like Yahoo is closing down Placefinder and Placespotter as standalone, free services, and is incorporating them […]

PPC

Mayor Bloomberg Declares “Search Week” In New York City

Do you know what today is? Why, it’s the first day of Search Week, happening through October 4 in New York City. We’ve just received the proclamation from Mayor Michael Bloomberg, declaring it so. It happens in conjunction with our SMX East search marketing show in town this week. New York is home to any […]

Ecommerce

Circle Of (Search) Life: Google Brings Catalogs Back To The Web

Google Catalogs, a service that Google resuscitated last year on tablets, is coming to the web as part of Google Shopping. Actually, “coming back to the web” might be more accurate. Google offered catalog search on the web as early as 2001, and then abandoned it in 2009 due to low usage. The new version […]

PPC

5 Most Common Ways PPC Accounts Get Out Of Shape

When you first build a PPC account, it’s usually well structured, lean, doesn’t have any fat, and hopefully performs well. As accounts grow, offers change, websites change CMSs, accounts start to get out of shape. AdWords is now over ten years old. Many accounts have a decade of changes and additions which have grown out […]

Local

Are You Ready For The Coming SMB Marketing Boom?

Without a doubt, 2012 has been an insane year for small business marketing on the Web. Most companies I know providing digital marketing services to SMBs have been up to their eyeballs in work. What’s going on? Aren’t we in some kind of recession? Apparently not. While attending the BIA/Kelsey SMB Digital Conference in Chicago […]

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