Ecommerce

Google Logo Kicks Off The 100th Tour de France

Today’s Google logo marks the commencement of the 100th edition of the Tour de France. Covering a total of 3,404 kilometers (2,115.15 miles), the multi-stage bicycle race runs from Saturday June 29 through Sunday July 21. The 22 teams competing in the 2013 Tour de France are comprised of nine teammates each, for a total […]

Content

A Eulogy For AltaVista, The Google Of Its Time

Goodbye AltaVista. You deserved better than this. Better than the one-sentence send-off Yahoo gave you today, when announcing your July 8 closure date. But then again, you always were the bright child neglected by your parents. The Amazing AltaVista You appeared on the search engine scene in December 1995. You made us go “woah” when you […]

Search features

Yahoo To Shutter AltaVista, Axis & Several More Products

Out with the old. Out with the new. Yahoo’s latest round of spring cleaning includes the shut down of one of the web’s oldest search services (AltaVista) and one of the newest (Yahoo Axis), along with 10 other Yahoo products and services. Goodbye AltaVista Yahoo says AltaVista will be shutting down on July 8th. AltaVista […]

Google algorithm updates

SearchCap: The Day In Search, June 28, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Yahoo Rolls Out Search Alerts For Web Search, Images & Video According to the Yahoo Search Tumblr blog, Yahoo Search Alerts for Web Search, Images and Video launched today. In the […]

SEO

Yahoo Rolls Out Search Alerts For Web Search, Images & Video

According to the Yahoo Search Tumblr blog, Yahoo Search Alerts for Web Search, Images and Video launched today. In the same way users can receive alerts for News, Fantasy Sports, Horoscopes, Stocks, Travel Destinations and Weather, the new Yahoo Search Alerts send users email notifications whenever web content, images or videos are posted online related […]

Google Ads

New Review Extensions In Google AdWords: What You Need To Know

Just yesterday, Google announced the beta release of AdWords Review Extensions, which allow advertisers to include blurbs of third-party reviews in their search ads. The extension could prove especially useful to local businesses and to advertisers who don’t have access to seller rating extensions to add validation to their ads. We’ve asked Google for some more detail […]

Ecommerce

Google News Adds Sports Scores & Weather To Homepage, Gives Business & Tech Sections Editors Picks

Google News has rolled out three updates, giving users quick access to sports scores and weather forecast from the News homepage, while adding Editors’ Picks content to the Business and Technology sections. The newly added ‘Sports Scores’ content highlights recent sporting event scores on the homepage, and can be customized by sport. For now, this […]

Google

Snowden Petition Blocked From Google? Like All Petitions, It Won’t Be When It Gets Enough Signatures

Search for “edward snowden petition” on Google to find the petition filed through the White House petitions site, and you’ll see something odd. The petition has no description, because the White House won’t let Google crawl the page. But it’s not a move against Snowden, as some might think. It’s part of how the petitions site has worked […]

DuckDuckGo

SearchCap: The Day In Search, June 27, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: DuckDuckGo Launches New Search & Content App For iOS DuckDuckGo (DDG) has launched a new iOS app called Search & Stories to go along with the Android app that’s been available […]

Apple

DuckDuckGo Launches New Search & Content App For iOS

DuckDuckGo (DDG) has launched a new iOS app called Search & Stories to go along with the Android app that’s been available since late 2011. The app offers many of the same features as DuckDuckGo’s Web-based search engine, particularly the anonymous searching that has earned DDG a lot of media attention after the NSA/PRISM privacy […]

Content

IgnitionOne: Mobile PPC Spend Sees Triple-Digit Growth, Retailer Spend Jumps 18% In Q2

Paid search spend in the US increased 7 percent year-over-year in Q2 2013, according to IgnitionOne’s latest Digital Marketing Report. That’s up from a 2 percent YoY increase seen in Q1, though IgnitionOne found that total search spend fell quarter-over-quarter. Clicks and impressions both rose 5 percent, and CPCs ticked up 2 percent YoY. The retailer […]

PPC

Content Creation & Organizational Empowerment Key To Search Success

The SEO industry has undergone significant changes in the last 12+ months. Search has gained greater legitimacy as a marketing channel as budget holders increase head count and invest in advanced technology. And, the SERPs themselves have undergone changes that have had many implications, including adjustments to the underlying algorithms that surface content. Here at […]

Google algorithm updates

2013 Google Ranking Factors From Netmark

Yesterday, we covered the 2013 ranking factors from SearchMetrics, now let us share with you the Google ranking factors from a different company named Netmark. You can learn about Netmark’s methodology for determining these ranking factors over here, and you can see all the ranking factors over here. Here the top 10 ranking factors from […]

Google

KitchMe Launches Recipe Search Engine For Google Glass

KitchMe, a recipe and meal-planning website recently acquired by Coupons.com, has launched what appears to be the first recipe search engine and cooking assistant app for Google Glass. The app is free and currently available at kitchme.com/googleglass. I wore Glass in my own kitchen about a month ago and immediately thought it would be fun […]

Google algorithm updates

SearchCap: The Day In Search, June 26, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Study: Google Local Carousel Results Win 48% Of Clicks, While Only 14.5% Of Clicks Were On The Map When using heatmaps to gauge interest levels for Google Local Carousel results, search […]

Google

Study: Google Local Carousel Results Win 48% Of Clicks, While Only 14.5% Of Clicks Were On The Map

When using heatmaps to gauge interest levels for Google Local Carousel results, search marketer Matthew Hunt discovered that 48 percent of searchers surveyed clicked the Carousel results, while only 14.5 percent clicked on the map. Using the search term ‘Chicago Restaurants,’ Hunt asked 83 searchers to click on the area of the Google search results […]

Google Ads

DoubleClick Search Inventory Campaigns Now Auto-Create Ad Groups, Ads, Keywords

Inventory-aware campaigns in DoubleClick Search, designed to automate campaign management for inventory-reliant search campaigns, are getting even more dynamic. DoubleClick Search now automatically creates ad groups, ads and keyword lists for inventory-aware campaigns based on your settings. Launched back in August as “inventory management,” inventory-aware campaigns integrate with Google Merchant Center to apply changes to search campaigns […]

Google

Google Hasn’t Gone Rainbow For DOMA & Prop 8 Rulings But Has, As Usual, For Gay Pride Month

My twitter stream is alive with people celebrating two important victories for gay rights today. They’re also noticing that searches for things like “gay” on Google are bringing up a rainbow-colored search box. That’s not Google celebrating the news, however. It’s Google’s traditional celebration of Pride Month for those who are lesbian, gay, bisexual or […]

Google

Linking AdWords And Google Analytics Accounts Finally Gets Easier

Linking your AdWords and Google Analytics accounts opens up a whole new world of opportunity for campaign execution, management and analysis. Yet, the linking process has been cumbersome and not particularly intuitive. That is finally changing. In the coming weeks, Google will be rolling out a simpler linking process–down to just three clicks–to all Analytics […]

Content

6 Parallels Between Old-School B2B Sales Tactics & SEM

I’m excited to be writing for the first time for Search Engine Land, sharing knowledge and tips that can help you with your B2B e-commerce and lead-gen search engine marketing. Having spoken recently at SMX Advanced in Seattle about how to “Rock it with PLAs,” I hope you’ll depart on a journey with me for […]

Facebook

Is Facebook Stepping Up to Search & Display?

If there is one company on a mission to capitalize on search and display, it’s Facebook. Recent evidence this year shows that the social giant is stepping up its game across both channels – in search, they have announced the Graph Search, and in display, they have made big waves with consistent announcements surrounding the […]

Local

2013 Study: 79% Of Consumers Trust Online Reviews As Much As Personal Recommendations

Today, we at BrightLocal released the findings of our 2013 Local Consumer Review Survey. This is the third wave of this study which explores consumer consumption (aka “reading”) of online reviews and how these influence their opinions and purchases from local businesses. More People Reading Fewer Reviews The results of this year’s survey show that more consumers […]

PPC

Why Big Data Is The Future Of Bionic SEM

Once and for all, I will prove why Big Data is the future of bionic SEM. But first, indulge me for a minute. In the classic 1970s TV show, The Six Million Dollar Man, when all-American test pilot Steve Austin (played by Lee Majors) teeters on the verge of life after a crash, the government […]

Google algorithm updates

SearchCap: The Day In Search, June 25, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: AdWords “Remarketing Lists For Search Ads” Coming Out Of Beta On the heels of releasing dynamic retargeting for retailers in AdWords, Google has announced it will be rolling out remarketing lists […]

Google Ads

AdWords “Remarketing Lists For Search Ads” Coming Out Of Beta

On the heels of releasing dynamic retargeting for retailers in AdWords, Google has announced it will be rolling out remarketing lists for search ads (RLSA) to all enhanced campaigns advertisers over the next few days. RLSA, which launched in beta last July, allows marketers to modify and tailor their search ads, bids, and keywords based on visitors’ past activity […]

Google

Google Update Underway: But For Payday Or Panda?

There appears to be an update underway, one that will be rolling out over a “multi-week” timeframe according to Google’s head of search spam, Matt Cutts. The update was announced by Matt on Twitter in response to a question about why some of the search results look spammy. Matt replied saying, “Yup we saw that. […]

Ecommerce

Google Logo Celebrates 161st Birthday Of Spanish Architect Antoni Gaudi

Today’s Google homepage is dedicated to Spanish architect Antoni Gaudi, the leader of Catalan Modernism. Born in 1852, Gaudi’s hometown in Catalonia, Spain is rumored to be Reus or Riudoms. An artist of many trades, including ceramics, stained glass, wrought ironwork forging and carpentry, Gaudi’s work was largely influenced by nature and religion, earning him […]

Content

The Problem With Identifying Problem Links

Since the last Penguin update, there has been a lot of chatter about examining your link profile in order to identify bad links. Whether you’ve been hit by that update or your site remains unscathed (for now), the potential danger of “unnatural” links is top of mind. Many people who’ve never given a second thought […]

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