More from Search Engine Land: Page 3

SEO

How Search Engines Work — Really!

For those of us in SEO (or aspiring to be), there are a lot of little details that fill our days. Server architecture, 301 redirects, 404 errors, title tags, and various other things. Sometimes, we forget to sit back and figure out what it all means. Add to that the fact that most SEOs were […]

Google Shopping

SearchCap: The Day In Search, September 13, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Updates Answers For Social And SEO Value It’s amazing to me that it took Yahoo so long to update its Answers property. Once a thriving Q&A network and social search […]

Paid social

Yahoo Updates Answers For Social And SEO Value

It’s amazing to me that it took Yahoo so long to update its Answers property. Once a thriving Q&A network and social search site, Yahoo really let Answers go to seed. However the company announced yesterday that it was rolling out a new user-experience including mobile optimization. Even in its dilapidated state, Yahoo Answers is […]

Bing

Bing Tests Sub Secondary Level Deep Links In Search Listings

Bing is running an experiment with their deep links in the search results. Now Bing is testing displaying sub or secondary level deep links for some search results. That means that under a search listing that has deep links, you may see additional sub-level deep links beneath the main deep links. Here is a picture […]

Content

4 Ways to Wash Away The Link Building Hate

This is a post from one link building nut to link building nuts everywhere. You know who you are. Link builders love building links — most of the time. But there are lots of reasons to hate it, too. If you hate link building and you’re a link builder, you’d better take a serious look […]

Link building

SearchCap: The Day In Search, September 12, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Trends Gets “Trending Top Charts” To Show Interest Spikes; Hot Searches Go Back 30 Days What’s hot in search? Often, it’s the same-old, same-old. That’s why Google Trends has added […]

Content

Google Webmaster Tools Now Provides Broader & More Diverse Link Data

Google announced today that the link data within Google Webmaster Tools is much broader, more diverse cross-section of links. What does that mean? Well, instead of showing you links in alphabetical order, exported in “lexicographical order” – Google is now showing you sample links “uniformly from the full spectrum of backlinks rather than alphabetically.” Google […]

Google

Google Testing New Look For Mobile AdWords Ads

Keep an eye out for a new look Google is testing for mobile AdWords ads. In the screenshot below, you’ll likely first notice the new eye-catching yellow ad icon next to the display URL. The bright new label replaces the much more subtle “ad” that rests next to the “i” icon in the current design. […]

Link building

8 SEO Cleanse & Recharge Ideas For Fall 2013

Whether you mark it by Labor Day or the Autumnal (Fall) Equinox, summer is coming to an end — which makes this a great time to give your website an SEO cleanse and recharge the old batteries. Here are 8 things you can do to strengthen quality. 1. Fix Errors Listed In Webmaster Tools Both Google […]

SMX® - Search Marketing Expo & Conference series

Live @ SMX East: Must-Have Local Search Tactics

Do you run a small business? Or do you provide search marketing services for companies who serve predominantly local customers? Then you know so-called “local search” is a unique beast in its own right, requiring different approaches for organic optimization, paid search and social media marketing efforts. At SMX East, you’ll get some great street-savvy […]

Google

10 Reasons Why Search Is In Vogue: Hot Trends In Semantic Search

Search is strongly featured in the all-important September issue of Vogue, which includes a 10-page layout of models wearing Google Glass, along with an in-depth feature on Yahoo CEO, Marissa Meyer, looking simply stunning and chic. Google Glass and the latest trends in search are now so hot that they are no longer considered geeky […]

Google

Google Quietly Brings Back RSS Feed Option To Google Alerts

The Next Web reports Google has quietly added back the RSS Feed option to Google Alerts. I’ve confirmed the RSS Feed option has indeed returned at google.com/alerts. In early July, Google quietly dropped RSS delivery as an option for Google Alerts. I lost tons of the alerts I’ve set up, however, they still seemed to […]

Google SEO

Google: Unlinked URLs Are A Source For Indexing New Content

John Lincoln from Ignite Visibility spotted a Google Hangout where Google’s John Mueller confirmed that Google will use URLs or domain names within content that are unlinked, i.e. without an a href attribute, to discover and index new pages of content. John went on to add that typically no PageRank or trust is flown from […]

Advertising

Bing Ads Launches Google Enhanced Campaigns Compatibility Update, Tablet Targeting Stays, Still

Today Bing Ads launched the updates the company announced in June to make the platform more compatible with the changes Google ushered in with enhanced campaigns. The updates were implemented to support uploading of now-enhanced AdWords campaigns into the Bing Ads platform. Device preferences on ads, the new ValueTrack parameters that allow advertisers to point […]

Apple

Yelp Triples The Search Filters On Its iOS App

Yelp quietly made a pretty big expansion of its search capabilities on iOS within the past week. The company’s latest iOS app update included a new photo viewer, increased visibility of bookmarked businesses, improvements to review highlights … and about 15 new search filters that should make it easier for users to find the specific […]

SMX® - Search Marketing Expo & Conference series

Live @ SMX East: Up Close & Personal With Google Glass

It’s Google’s latest “moon shot.” Google Glass. A wearable computer that offers hands-free access to both the consumption and creation of online content. Some say Glass changes everything, while others remain skeptical about Glass’ place in the digital future. This much is certain: Many brands have already built — or are currently designing — apps […]

Content

SEM For B2B Companies That See No Value In Search

Not every company sees the value of SEM in the B2B space. Companies that only do two or three deals per year based solely on lead nurturing will have no need to rank for keywords or for building site traffic. Selling any website services outside of design to these high-ticket companies may seem impossible because […]

Link building

SearchCap: The Day In Search, September 10, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Cutts: Auto-Generated Content & Search Results In Our Index Violate Our Guidelines In a recent video from Matt Cutts, Google’s head of search spam, Matt discussed a pretty obvious spam […]

Content

Changing Course In The New Linking World

In the wake of the Great Google Massacre (i.e., everything that’s happened over the past couple years since Google got serious), there are many sites that survived the carnage but aren’t as successful as they used to be — and they’re looking for ways to get back to where they once were. The scenario most […]

Google Analytics

SEO Reporting To Shift Your Bottom Line

PPC & CRO are heavily report-driven and have excellent data visibility, and as a result are generally better understood to be a tool rather than an end in itself. SEO, however, has often fallen into the reporting-for-reporting's-sake trap and there have been some surprising stand-out reports that I think are generally underestimated by most SEOs.

Google

Google Glass Gets Universal Search: News, Video, Sound Results & More

Google is giving Glass a taste of universal search results. The latest software update for Google Glass is out, and this one offers a significant expansion of the device’s search capabilities. Google sends out one major software update to Glass owners each month. The latest is known as XE9 (XE stands for Explorer Edition, the […]

Link building

SearchCap: The Day In Search, September 9, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Adds Automatic Authorship With Google+ Sign In Google announced an even easier way to get your picture into the Google search results by adding automatic author attribution through Google+ signin. […]

Google

Google Adds Automatic Authorship With Google+ Sign In

Google announced an even easier way to get your picture into the Google search results by adding automatic author attribution through Google+ signin. Google has integrated Google+ Sign-In with Google’s authorship program. Now if you sign in to WordPress.com with Google, the articles you publish with that sign in will now be associated with your […]

Local

Foursquare Adds Menu Items To Search Capability

Foursquare has added the ability to search for particular menu items. The underlying menu data come from partners Locu and SinglePlatform, now owned by GoDaddy and Constant Contact respectively. The company says that there are more than 500,000 places and 43 million menu items that can be searched in this way. And while specific menu item […]

SEO

Future SEO: String Entity Optimization

Imagine the future of SEO — a future in which you forget about using keywords or their synonyms multiple times on a page. In the future, this will be obsolete. Search engines of the future will provide users with answers to their queries by internally verifying validated data that link to trusted documents. To optimize […]

Local

10 Tips For Using YouTube To Kill At Local SEO

Here’s a local search optimization tactic that is a staple in the repertoire of many professional SEOs: YouTube Optimization. It’s particularly effective in local search since relatively few businesses have created and published video promotions for themselves. Before launching into the technical tips for optimizing your YouTube videos for local search, it’s worthwhile to mention […]

Google

New Concessions From Google Seek To Avoid EU Antitrust Penalties

According to Reuters the European Commission (EC) says Google has submitted a new settlement proposal with “further concessions” in its bid to end the antitrust inquiry against the company. If the parties fail to reach agreement the EC has the ability to fine Google a percentage of its global revenues. That penalty could be as […]

Bing SEO

Bing Details Four Ways Not To Build Links

Duane Forrester, Senior Product Manager at Microsoft Bing, wrote a blog post on the Bing Webmaster Blog, detailing four ways you do not want to build links to your site. The four ways not to build links by Bing include: (1) Blind Requests: Don’t simply mass or template email web sites blindly for links. Don’t […]

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