Though it hasn’t been officially announced, Google has started rolling out a new targeting feature on the Google Display Network in AdWords called In-Market Buyers. Listed under Interest Categories, the new In-Market Buyers segments are designed to target visitors whose site visitation habits suggest they are in active-consideration mode and want to make a purchase. […]
The increasing ubiquity of mobile devices has been a mixed blessing for paid search advertisers. On the one hand, most industry stats show smartphones and tablets driving nearly all Internet traffic growth, while volume from traditional desktop and laptop computers has begun to fade. But as more consumers have taken to using new devices for […]
Google announced improvements to Google Now for Android users. The new update brings more Google Now cards to Android users including: Website update card can bring you things like the latest post so you’ll never miss a story. News topic card brings you fresh articles from the web on topics you care about. What to […]
I’ve noticed that many digital marketers tend to keep their heads down, laser-focused on their own site’s position in the SERPs. Some do so more by necessity than by choice, because budgets and headcount are limited, and there is more than enough to do in moving their own websites up the search rankings. Others do […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: When Commenting On Blog Posts, Try To Use Your Real Name In a recent video published by Google’s head of search spam, Matt Cutts talks about are blog […]
In a recent video published by Google’s head of search spam, Matt Cutts talks about are blog comments with links spam? In short, most of the time, commenting and leaving links to your site or resources is not directly spam but like anything, it can be abused. Matt offers some tips on how to make […]
European newspapers, magazines and photographers are not happy with Google and how their content and images are shown in the Google search results. IDG News reports Google was slapped with a new antitrust complaint over Google Images. EMMA wrote that newspapers and magazines are “extremely concerned by the Commission’s on-going assessment of the new set […]
The Opportunities Tab in Google AdWords relaunched today with several new types of opportunities displayed in one view. The campaign suggestions include where to add sitelinks and where to raise bids to show your ads more often than some of your competitors. Google also makes suggestions for breaking out ad groups to show more relevant […]
As online businesses prepare to ramp up their holiday paid search campaigns, it can be instructive to look at insights from the retail’s second biggest season: back-to-school. For BookRenter.com, an online text book rental company, back-to-school is its holiday season. Jean-Michel Boujon, BookRenter’s Marketing Director, discussed some of the paid search challenges his company faced this […]
Launched last February in the US, Yahoo has rolled out its new homepage in Germany, France, Italy, Spain, the UK, Ireland and South Africa. According to the announcement posted on Yahoo’s UK blog, the new homepage will display consistently across desktop, mobile and tablet devices. Yahoo says the new homepage is both “functional and intuitive” […]
Google released the latest version of AdWords Editor yesterday to all AdWords users. Here is an overview of what is new in version 10.3. Sitelinks: The new version supports enhanced sitelinks, allowing you to add two lines of text, and a new Sitelink Import Setting (see below) offers the opportunity to import sitelinks with the […]
Preliminary October search market share data from comScore are being exposed by financial analysts. We’ll have to wait for the official numbers either later today or tomorrow. However, it appears there is little change from last month: Google is flat, Bing gained a fraction of a point and Yahoo lost two-tenths of a percent. More […]
Google’s John Mueller announced that on this Monday’s Google office-hours, Google will be offering “short website reviews” for webmasters who are looking for advice. To participate, you must add your website to this Google Moderator page. Then, if Google has time and wants to review your site, Google will review it live, this Monday, November […]
We all know B2B customers differ from regular consumers for a variety of reasons. Their purchase cycle is longer, as they have to consult more options before pulling the trigger on signing a contract for a solution or purchasing a product. There is also more risk involved when a B2B client finally makes a purchase, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Social Media Marketing Tactics that Work – Next Week in Las Vegas Learn the latest tactics and best-practices for Facebook, Google+, Twitter, Pinterest and Instagram. Whether you’re managing your brand’s communities, […]
Yahoo is testing a new user interface for the Yahoo Search results. Rubén reports Yahoo is showing large images on the right hand side panel of the search results for some queries. For example, here is a screen shot of a search for [windows 8] on Yahoo, showing images on the right side of the […]
“Natural link building” has long been a sore spot (some would call it an oxymoron) among many in the online marketing community. The general argument goes something like this: “Any link that comes about because you pursued it cannot be considered natural.” or “The very act of seeking links makes any link you obtain unnatural.” […]
I’ve never been a big fan of Google’s Toolbar PageRank (TBPR) because, as you may know, it’s a metric that isn’t updated very often. It’s also been thrown around too much as a metric that gauges quality — and I’ve been doing this long enough to know that many lower-TBPR sites/pages (and new sites with […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Homepage Showcases Art Installment Of 2,000 American Flags To Celebrate Veterans Day Bing is celebrating Veterans Day today by featuring an image on its homepage from the Covina Rotary’s Club […]
Bing is celebrating Veterans Day today by featuring an image on its homepage from the Covina Rotary’s Club Field of Valor, an art installment of 2,000 American flags constructed on the grounds of a Covina, California school. The homepage includes links to: More images of the Covina art installment Bing search results page for Veterans […]
Bing has rolled out a new music video search results page today. From now on, when searching for a music video by song title, artist or album, users will see the following box at the top of their search results, showcasing the “most popular” music video related to the search, along with details and a […]
Yelp has long maintained that the company has one of the best (if not the best) local data sets out there. There are third parties that have come up with findings that don’t agree with that claim. Recently, Yelp decided to take matters into its own hands and benchmark itself and the quality of its local […]
As mentioned in my column on string entity optimization, the use of structured data allows search engines like Google to understand your page content so it can display better search results, or answers, to user queries. This month, I’ll focus on Linked Open Data (LOD), which will allow you to publish structured data so it can be interlinked to establish relationships. […]
Danny Sullivan joined me for a live broadcast event via a Hangout on Air (HOA) this past Halloween, and this included a major revelation about Hummingbird and Social signals. Scott Scowcroft has done an awesome job of extracting this part of the broadcast into a short, 5-minute HOA Nugget video (aka “The Scott Treatment”) for […]
For the growing number of consumers who rely on their mobile devices to search for local business information, their focus is on making a purchase — and fast. The latest Google/Nielsen “Mobile Path to Purchase” study, released last week, shows that consumers who use their mobile devices to find and research local products and services […]
Today’s Google Logo commemorates Veterans Day with a portrait-styled image featuring soldiers atop a red, white and blue parade float. In the painting, parade onlookers watch a Veterans Day float with a prominently displayed American flag and a collection of men in uniform. Google’s letters have been painted in red, white and blue stripes as […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: AdWords Offer Extensions Get Shut Down In Favor Of Google Offers In February, Google announced the limited release of AdWords Offer Extensions, which allowed advertisers to dedicate extra real estate in […]
In February, Google announced the limited release of AdWords Offer Extensions, which allowed advertisers to dedicate extra real estate in their search ads to promoting in-store coupons and discounts. Offer Extensions didn’t make much of a splash when they debuted, and now it turns out they were sunsetted on November 1st. Google posted the following alert […]
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
The Microsoft CEO derby is heating up. As we discussed earlier this week the short list is down to a handful of candidates, including current Ford CEO Alan Mulally and former Nokia CEO Stephen Elop (soon to rejoin Microsoft in charge of devices). Apparently Elop has floated some bold ideas that may vault him to the […]
Search marketing software provider Moz is asking SEO professionals to complete its 2013 Moz Industry Survey. According to the announcement on Moz’s blog, the survey should take only five to ten minutes and the data will be shared publicly once it’s published. This year’s survey is intended to gain insights on industry trends, including SEO […]
Android Community noticed that some other phrases outside of “OK Google” trigger the voice search on the latest Android operating system, KitKat. So I tested this on my Nexus 5 and discovered that OK Google has alternatives. I tested the following phrases that seemed to work: OK Glass OK Jarvis OK Android OK Barry Now, […]
In October, I spoke at SMX East about some of the opportunities and challenges when implementing Google Authorship. At about the same time, a good friend of mine reached out to me with her authorship issue. While she appeared to have authorship markup set up correctly on her blog and linked correctly from Google+, her […]
Today, Google announced the roll out of a new set of Terms and Conditions for AdWords in Europe, the Middle East and Africa. The changes are part of Google’s efforts to update AdWords T&C globally, in part, to reflect the impact of new capabilities. Mark Martel writes in the announcement that the new set of […]
Let’s face it: you might have a business or product that is simply not sexy, and it will always be difficult to “build links.” In fact, it might be downright impossible, or just cost prohibitive. For many sites, it’s hard to build links from clients and prospects. And there may be few or no industry […]
Today’s Google logo is inspired by Hermann Rorschach’s famous inkblot test on the anniversary of the Freudian psychologist’s 129th birthday. The Rorschach Inkblot test is a psychoanalysis process where patients are shown ten different inkblot paintings and report what they see in the images. The goal of the test is to gain insight into unconscious portions […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: SEMPO Asks Search Marketers To Take 9th Annual State Of Search Survey Just after publishing its annual salary survey results, SEMPO is calling for participants to take part in its 9th […]
Just after publishing its annual salary survey results, SEMPO is calling for participants to take part in its 9th Annual State of Search Survey. For the last eight years, the professional search marketing organization has polled search marketers to identify trends and offer insight on the industry. With two separate tracks of questions for advertisers […]
Published last week, SEMPO’s fourth annual salary survey revealed the average search marketing salary dropped from $75,543 to $68,600. In conjunction with ClickZ, the SEMPO Research Committee surveyed 2,180 participants representing both in-house advertisers and third-party agency personnel. The survey included 20 questions covering a number of topics, including salary levels, job roles and search […]
The New York Times is reporting that as part of the anticipated antitrust settlement in Europe Google is likely to be subject to a “watchdog” overseer. This role is explained in a “96-page [job] description” according to the paper: Among the details of the job: The title is monitoring trustee. And although the salary remains […]