Ecommerce

Now Official: Google Adds Restaurant Menus To Search Results

That Google menus experiment we told you about a couple weeks ago? It’s now official. But it’s only available in the U.S. at the moment. Google announced that it’s now showing restaurant menus as a OneBox-style answer at the top of its search results. It seems to be primarily triggered by searches that involve both […]

Google Analytics

SearchCap: The Day In Search, February 28, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tweet Showing How Google Itself Is A “Scraper Site” Goes Massively Viral Perhaps it’s SEOs’ “Oreo” moment, a tweet relating to search engine optimization that’s gained nearly as much attention as […]

Advertising

New Bing Ads Editor Version Now Available

Today Bing Ads announced the latest version of Bing Ads Editor is available and ready for download. We’ve covered some up the updates already, including the improved sync results window, Bing Ads Editor Update Gives The Lowly “Sync Update” Window Real Functionality (be sure to check out the “Nearly Hidden Gem” section in that article), […]

Google

AdWords Mobile App Download Campaigns Get Deeper Reporting In Google Analytics

This week, Google added new reporting available for mobile app campaigns in Google Analytics. By linking AdWords and Google Analytics accounts and enabling auto-tagging, mobile app advertisers will be able to access more detailed performance reports about their campaigns in Google Analytics. New reports on mobile app campaign performance include day parts, destination URLs and […]

Content

When To Consider A Backlink Cleanup

If you’ve been paying attention to the SEO world over the past year and a half, you know that link removal is all the rage. There are countless tutorials that detail how to go about identifying and getting rid of harmful backlinks. If you have the tools, time, patience and ability to follow step-by-step articles, […]

Content

How Fast Is SEO Really Changing? A Look Back At Search Ranking Factors

Ready for a walk down memory lane? The Search Ranking Factors studies by well-known SEO Rand Fishkin started in 2005, and he and his group have been churning out perceptive insights every two years ever since. If you take a look at how the findings have changed throughout the eight years that the studies have published, […]

SEO

6 Essentials Of E-Commerce SEO You’re Probably Still Missing

Shopping cart SEO can range from the simple to seemingly impossible. In a competitive landscape, how do you separate your store from the competition? How do you balance SEO and usability? Here are six things I look at early in any shopping cart SEO project. 1. Maintain A Simple Site Structure Make it easy for […]

Google algorithm updates

SearchCap: The Day In Search, February 27, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Marketing Expo (SMX) West Begins In 2 Weeks – Register Now! Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. Check […]

Google

Google AdWords Smart Annotations Test Continues To Roll Out

Google has been expanding testing for the new Smart Annotations over the past few weeks. Smart Annotations automatically pull information from an advertiser’s landing page in an additional line of text in their ads. Google hasn’t made an official announcement, but AdWords reps have been reaching out to notify their clients of the roll-out. Nilaye […]

PPC

3 Simple Messaging Changes That Can Mean Big PPC Bucks

There are many ways in which PPC accounts can go astray. For example, wrong keywords, incorrect bidding, bad landing pages, etc… I think you get the picture. An often overlooked pitfall relates to basic marketing strategy/messaging. If basic marketing principles are overlooked, PPC goodness tends to fall off the rails. In this article, I’ll cover […]

Google Ads

The Real Reason AdWords Isn’t Working For Many Small Businesses

By now, you’ve probably read the New York Times piece that’s been making the rounds lately. If not, here’s the upshot: it concludes that Google AdWords isn’t practical for small businesses. Unfortunately, it’s not the first time the Gray Lady has gone after AdWords, nor is it the first time that the paid search community […]

Google Ads

Marin & DoubleClick Search Partner With Boost Media To Scale Ad Optimization

Today, ad optimization solution Boost Media (formerly BoostCTR) announced new integration partnerships with DoubleClick Search and Marin Software. Boost aims to help marketers scale the taxing process of creating, testing and reporting on search and social ad creative with a network of copywriters working in more than ten languages and algorithmically powers ad testing and […]

PPC

Live @ SMX West: Creating, Testing And Optimizing Paid Search Ads

Think you know everything about Google AdWords or Bing Ads? Have all the best practices nailed, are a master of match types, and have encyclopedic knowledge about gaining the upper hand when sparring with the quirky idiosyncrasies of bidding, scheduling and conversion optimization? Think again. As kung fu masters remind us, “the wise always remain […]

SEO

Baidu Posts 50 Pct. Revenue Growth But Shy Of Investor Hopes

Chinese search engine and advertising provider Baidu announced quarterly earnings today. The company fell just shy of financial analysts’ estimates, which were $1.54 billion (51 percent growth). Instead, the company announced $1.573 billion in revenue, which was a 50.3 percent increase from a year ago. For fiscal 2013, Baidu reported total revenues of $5.277 billion, a […]

Google algorithm updates

SearchCap: The Day In Search, February 26, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Flexible Conversion Counting Officially Lauched, Welcome “Converted Clicks” and “Conversions” Earlier this month, we covered Google’s news to select advertisers that it would be rolling out new options for tracking […]

Google

AdWords Flexible Conversion Counting Officially Launched, Welcome “Converted Clicks” and “Conversions”

Earlier this month, we covered Google’s news to select advertisers that it would be rolling out new options for tracking conversions in AdWords. The company officially announced the launch of Flexible Conversion Counting, and advertisers will see new columns in AdWords. In reporting terms, the change means the Conversions (One-Per-Click) will be replaced with “Converted […]

Google Maps

Google Brings Back Right-Click-For-Directions To Google Maps

Google Maps users can once again right-click anywhere on the new Maps to get quick directions to or from the spot that they’re clicking. They can also use the “What’s Here” option to quickly get the lat-long coordinates for any spot on the map. These are two of many features that users have asked Google […]

Google

6 Tasks To Automate In AdWords Without Scripts Or Tools

When we think about automation in PPC, our minds tend to jump to expensive tools like Marin, Kenshoo and Acquisio or advanced algorithms and Google Scripts. However, you shouldn’t let the word “automation” scare you into forgetting the simple things that make it great: speed and consistency. Today, I’m going to take you through six […]

Apple

German Design Firm Claims Willful Patent Infringement Over Google Earth

A German design firm is claiming that Google and Google Earth have infringed its patent (USRE44550 E1) and is seeking triple damages under the notion that the infringement was intentional or willful. The firm, ART+COM (“ACI”), makes the following claims: The development history of Google Earth indicates knowledge and infringement by key Google employees Google Earth […]

Link building

SearchCap: The Day In Search, February 25, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: McDonald’s & Cadillac’s Sochi Olympics TV Ads Spark Nearly 500K Online Searches Television advertising analytics firm iSpot.tv evaluated a number of key metrics for this year’s Olympic advertisers and found ads […]

Content

When The Best SEO Move Is To Kill The Site

The contents of the following column are based on real circumstances. Certain elements have been changed to respect the privacy of each site. Imagine there are two websites. Here are their basic profiles: Site One is an e-commerce company and website launched in 2013 that sells nutritional supplements, based in Atlanta, Georgia. They sell to […]

Apple

Quixey Offering Deeper Search Results Inside Mobile Apps

Quixey, which describes itself as a search engine for apps rather than an alternative app store, has announced deeper “functional search” within apps. Previously, Quixey allowed app discovery by keyword or category, delivering users to the “front door” of relevant apps. Now, Quixey will surface information that “lives inside of apps.” Quixey offers web-based app search […]

Google

The Secret To Staying Relevant With Authorship

At PubCon last year, Google’s Matt Cutts discussed big changes to the search results, many of which we’ve seen played out over the past several months. In his talk, he mentioned upcoming improvements to authorship results. A couple months later in December, Google confirmed it had started tightening the belt when it came to authorship results […]

Bing

Bing Improves Tax Related Search Results Before April 15th

Microsoft Bing has added new features to the Bing search results when you search for tax related queries. This is being done because Bing and other search engines see a huge increase in the number of tax related queries between January and April, i.e. before your taxes are due on April 15th. Bing now shows […]

Ecommerce

The Marquee HTML Google Easter Egg

We got another easter egg for you within Google. Yesterday, we wrote about the blink HTML easter egg, where the search results blinked on and off. Now, there is another one for searching for [marquee html] at Google. When you do that, the results count will scroll from right to left on the page. How […]

Google algorithm updates

SearchCap: The Day In Search, February 24, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: DoubleClick Search Adds Integration With Channel Intelligence For Product Feed Management Google announced Monday that Channel Intelligence’s feed management and optimization capabilities will integrate with the DoubleClick Search Commerce Suite. Performics […]

Google Ads

DoubleClick Search Adds Integration With Channel Intelligence For Product Feed Management

Google announced Monday that Channel Intelligence’s feed management and optimization capabilities will integrate with the DoubleClick Search Commerce Suite. Performics is piloting the integration for “a major retail client”. “We’re really excited to team with Channel Intelligence and DoubleClick Search to optimize and fully integrate the search experience for our retail brands,” says Eric Papczun, […]

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