Google

Google Action Against Pregnancy Center Ads Stirs Confusion, But Does Not Signal Preference Or Policy Change

You may have read this week that some paid ads by pro-life oriented crisis pregnancy centers have been removed by Google after pro-choice political advocacy group NARAL claimed credit for getting the ads banned, as reported by the Washington Post. In reaction, outlets on the pro-life side have cried foul with headlines like “Google Bans […]

Content

Actually, We Don’t Think Google Hates HARO Links

Despite the buzz going through the SEO industry today, we don’t believe that Google is specifically targeting links that are earned via the popular Help a Reporter Out service. That’s one of the claims from SEO consultant Bill Hartzer, in an article he published yesterday, Google Targets Help A Reporter Out, Press Release Links as […]

SEO

Get the Most from Technology-Powered Marketing – Attend MarTech: The Marketing Tech Conference

Marketing is now a technology-powered discipline… a new world of experience-enhancing capabilities that challenge marketing organizations to reinvent their strategies, operations, technologies and talent. Join us for MarTech: The Marketing Tech Conference August 19-20 in Boston and we’ll help you: Maximize the value of your investment in marketing technology Implement a culture that is responsive, […]

Google

Content Free: 25 Percent Of Google+ Reviews Are “Empty”

Investment firm Piper Jaffray has started tracking and comparing Google+ and Yelp reviews. For its inaugural report, the firm looked at a “snapshot of 950 places in 20 major cities” and compared review counts and depth across categories. The firm says it will continue to do so on a weekly basis going forward. Yelp holds […]

Google

Coupons, Coupon Codes, Promo Codes…When Content Is NOT King

A few years ago, I did some work for a comparison shopping/coupon website. Curious about how well the site was doing in regard to their SEO, I did a few search queries for some of the terms I remembered being big traffic drivers. I didn’t see my former client on page one for the first few queries, […]

Google

Google Provides More Clarity Around Sneaky Redirects Against Their Guidelines

Google announced on their Webmaster blog that they have updated two of their guideline documents to improve the clarity around what sneaky redirects are against Google Webmaster Guidelines. Google has expanded their guidelines to ensure webmasters are aware that using sneaky redirects through mobile site detection and redirection, is not allowed if the content is […]

Bing

Bing: New York Sleeps Late; SF Gets Up The Earliest

Microsoft Bing posted data on the earliest risers by city based on Bing usage data. Bing said they “thought it would be interesting to look at Bing usage as a proxy for when people get online, start work or otherwise wake up.” The earliest city to rise is San Francisco, reaching 50% of Bing traffic […]

Content

How To Amp Up Your User Engagement (And Get More Links)

People like to link to content that shows signs of life. If you have an active community, people are more likely to return often — and that increases the chances that when they need to link to something, it might be to you. In this era where we’re all terrified about who’s linking to us, […]

Content

How To Gain Additional Reach In AdWords With Similar Audiences

The “similar audiences” feature has been around for some time now, but this type of audience list is still heavily underused. So, what are similar audiences? Google uses your existing remarketing lists to characterise the types of users within them and then makes its own audience lists based on users that have the same interests […]

Apple

Recce’s Cool Animated 3D Maps Now Available Via SDK

I’m a big fan of independent mapping platform Recce. The company has created a unique, animated UI that’s very different from those offered by Apple, Google, Bing, Nokia/Here and Mapquest. That UI and all the company’s data are available to third party developers through an SDK. The SDK is available for both iOS and Android […]

Google

Rumor: Google To Broadly Expand “OK Google” Voice Actions

According to Android Police, Google is preparing a broad expansion of voice actions beyond its search app. The report describes this initiative as “OK Google Everywhere.” Voice actions would extend to other Google apps (e.g., mail, photos) and would also be contextually specific, taking on Google Now-like capabilities. Currently queries and some app-related commands can […]

SEO

Syndicated Content: Why, When & How

Done correctly, syndication can be a very effective way to help develop your reputation and visibility online. To many, this is a controversial topic, but it really shouldn’t be. You just need to know why it can help you, when to do it and how to do it the right way. And that’s what I […]

Apple

SearchCap: Pinterest Guided Search & Baidu Earnings Report

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Baidu Beats Expectations, Posts 59 Pct Revenue Growth In Q1 2014 Chinese search engine leader and advertising provider, Baidu, released financials for the first quarter of the year reporting total revenues […]

SEO

Baidu Beats Expectations, Posts 59 Pct Revenue Growth In Q1 2014

Chinese search engine leader and advertising provider, Baidu, released financials for the first quarter of the year reporting total revenues of $1.53 billion USD at $1.24 earnings per share. That’s a 59.1 percent increase in revenue from the previous year and beats street expectations on both fronts. Analysts had expected the company to report $1.5 […]

Google algorithm updates

Advanced SEO Experiments: Google’s Title Tag Changes

Do you accept standard SEO practices? Or do you prefer to evolve beyond the basics? Before I get too far, let me state that just because you can apply advanced optimization techniques does not mean you should. In most cases, SEO essentials will provide more and speedier improvements long before advanced optimization techniques need come […]

Apple

VIDEO: Pinterest Guided Search, A Visual Discovery Tool For Mobile Devices

Pinterest wants to help its users find what they are looking for even if they don’t know what exactly that is. The company’s solution, Guided Search, is a predictive search engine powered by social curation. Announced last night at Pinterest’s San Francisco headquarters, Guided Search was presented by CEO Ben Silbermann as a breakthrough for […]

SEO

Yandex Reports 62% Share Of Russian Search Market With Q1 2014 Revenue Up 36%

Yandex 2014 first-quarter earnings release shows the Russian search engine’s revenue was up 36 percent year-over-year since the first quarter of 2013, totaling RUR 10.9 billion ($305 million). The site’s share of the Russian search market averaged 61.9 percent, with search queries growing 21 percent from the first quarter of last year. Yandex net income […]

Google Ads

Google Adds New Features To The Keyword Planner Tool

Google has added nine new features to the Google Keyword Planner Tool today. Here are the new features in the Keyword Planner tool that you should be able to play with yourself today. The images and descriptions are from Kim Clinkunbroomer’s blog. (1) Nice graphical visualizations and estimates for geographics that breaks out locations with […]

Content

DailyMotion Says Google Is Cheating, Serves Up Its Own Video Content Over DailyMotion Videos

The president of French video platform DailyMotion Giuseppe de Martino told UK newspaper The Independent he believes Google is leveraging unfair search practices, serving up YouTube videos in place of DailyMotion content. Independent reporter Ian Burrell writes: [De Martino] claims that sometimes when internet users search Google for DailyMotion videos they mysteriously don’t appear – […]

Enterprise

Enterprise SEO Audits – Go Beyond The Desktop Crawl

Digital technology — and the way consumers are using it — is evolving at a pace never seen before, and the platforms and tools used by digital marketers are trying to keep up with it all. We all know content is still king. In order to win the battle for the consumer’s attention, or Google […]

PPC

Majestic SEO Now Categorizing The Web For Marketers

Majestic SEO, a popular link research tool, announced a new feature where they are now categorizing their index, which is made up of over 700 billion web pages, into about 1,000 different categories. Majestic is then using the categorization to add a new metric, they are calling “Topical Trust Flow.” This new score is their […]

Bing

Bing: Again, Why We Are Better Than Google At Image Search

Several months ago, Bing told us seven ways Bing is better than Google at image search. This week, Bing posted more examples in the Bing blog of why Bing is better than Google at image search. The examples are of course specific sets of queries that show better results for Bing over Google. I wouldn’t […]

Apple

How To Get Your Content Linked To From Top-Tier Websites

Creating great content that other websites will organically and editorially link to is a core part of a modern-day SEO campaign. In premise, it sounds simple: you create a piece of content that is relevant within your niche and holds a certain level of value, then other websites will see the content and mention it […]

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