Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Google’s New “Right To Be Forgotten” Form Works: An Explainer Google has taken a big step forward in complying with the European Union’s new “Right To Be Forgotten” that was […]
Google announced that their App Indexing protocol, the ability for Google to link search results to your mobile apps direct deep content now supports eight new languages. App Indexing lets developers markup their content so that if a searcher has an Android app installed on their phone, and the search result comes up, it would […]
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Should a company that includes the phrase “don’t be evil” in their code of conduct be expected to block counterfeiters from buying ads on their search engine result pages? Is it “evil” to sell AdWords to websites that are filled with copyright infringing photos? These questions are unfortunately relevant — for certain product categories, Google’s search engine results […]
Ruben Gomez noticed that Yahoo is testing a new user interface for their search results, which sticks the top search bar to the top of the page, no matter how far you scroll down the page. Here is a picture showing the scroll bar midway down the page, but the top search bar stuck at […]
Google has taken a big step forward in complying with the European Union’s new “Right To Be Forgotten” that was established after a court ruling earlier this month. The company has created a new form allowing those in the EU to request takedown of URLs they dislike. Removals will only happen for EU-versions of Google, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Authorship Goes Down Again, Twice In One Week Google Authorship is once again down for the count, second time within a one-week period. Authorship is the image you see next […]
Google Authorship is once again down for the count, second time within a one-week period. Authorship is the image you see next to the Google results of those who wrote the article, blog post or news story. Normally, Google’s search results are sprinkled with them, but now, no search results are showing the authorship rich […]
Nine days ago when Google released Panda 4.0 — which aims to filter out “thin” content from top rankings — we focused our attention on the big Winners & Losers charts, Since then, some have noted that press releases may have also been hit big time. Using SearchMetrics, I looked at the top Press Release sites and […]
Summer’s unofficially begun. That means August and MarTech: The Marketing Tech Conference are right around the corner. Here are 8 reasons to register today: 1) Actionable program. MarTech sessions will help you: Maximize the value of your marketing technology investment Implement a marketing culture that is responsive, agile and drives business success Recruit and develop […]
The benefits of the ever-increasing intersection of digital marketing and technology are clear: we can measure the impact of our online efforts like never before. But, along with tracking valuable content metrics like traffic, downloads and bounce rate, we should remember that content has intangible benefits that should be part of any ROI discussion. The […]
It’s been over a year since Google publicly announced Enhanced Campaigns for AdWords, and just shy of a year since the mandatory transition date in late July of 2013. Early on, there was a great deal of consternation surrounding the changes brought by this new campaign model, but advertiser sentiment improved as some of their […]
North Korea Tech reports that Google Maps now has driving directions in North Korea. As the site reports, “North Korea has strict controls on internal movement, a scarcity of private car ownership and almost no internet users.” Despite all of that, Google Maps can give those who do have a car and internet access the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: No, Google Says There’s Been No Penguin Update This morning, I noticed a lot of buzz around a possible Google Penguin update. The SEO space was noticing huge changes in the […]
This morning, I noticed a lot of buzz around a possible Google Penguin update. The SEO space was noticing huge changes in the search results from previously penalized sites, many that were impacted by the Google Penguin update. The Google Penguin algorithm targets sites trying to manipulate their search results through link building efforts that […]
When Google announced Enhanced Campaigns last year, like many marketers, the team at coupon deals site Savings.com was skeptical and surprised that they would be forced to adjust their approach to mobile. In a soon-to-be-released case study from Google, Savings.com shares how they quickly pivoted to embrace a mobile-first approach that has since trickled down […]
Google’s head of search spam Matt Cutts posted a video today answering how does Google handle one page that has two links pointing to the same page. Does it pass PageRank the same way? How does Google handle the anchor text, if the anchor text differs. In short, Mat Cutts said: (1) PageRank flows to each […]
Not too long ago, if I said “big data” to someone, I got a blank look in return. Now, big data is the topic du jour. People in healthcare, politics, industry… all are talking about it and how big data is changing the world. Simply put, the concept of big data reflects our growing ability […]
Last night at the Re/Code Conference, Microsoft demoed real-time translation over Skype. Imagine talking to someone over a video call, they spoke a completely different language than you did, but the technology did real time translation as you spoke. Microsoft has a beta they demonstrated last night at the conference. Gurdeep Pall, Corporate Vice President […]
Bing is shutting down their Bing Webmaster Forums by the end of this month or early June. Duane Forrester of Bing said that the forums were turning into the place Bing expected and they have decided to shut it down to give them the “time and resources to focus energies in other directions.” So what […]
If you’ve just received an unnatural links warning or have been hit with a link-related penalty (or totally shafted by the latest algorithm update), should you expand the scope of your attempted fix beyond links? Absolutely, and here’s why: I’ve Never Seen A Link-Penalized Site That Had Nothing Else Wrong Even if it’s something small, […]
How can publishers receive a greater percentage of search traffic from Google than the market share Google has in the U.S.? It’s likely due to what I call “The Recirculation Gap” and how Google probably “recirculates” searches back into itself less than Yahoo and Bing. Every month for ages, it seems the same. comScore releases a “U.S. […]
Back in January, Google formally rolled out popups with Knowledge Graph information about certain sites in the organic search results. Now it appears these popups are being tested in ads. Ariana Wolf, a search strategist at 90octane, provided screenshots of the Knowledge Graph popups appearing on ads for a couple of real estate focused searches […]
Tonight at the Re/Code conference in Southern California, Google co-founder Sergey Brin was interviewed on stage. He discussed many things, including the diverse range of “Google X” projects: indoor mapping (Tango), WiFi balloons (Project Loon), new prototype self-driving cars and more. Curiously the main interview, though wide ranging, didn’t get into the recent European Court […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Adapting to Change, Harnessing New Trends, Eyeing the Future Search Engine Land Summit You deliver results daily, but staying successful means identifying opportunities, implementing new technologies and processes, developing great […]
Travel advertisers spent three quarters of a billion dollars on Google AdWords in the U.S. last year, according to AdGooroo’s annual review of AdWords activity in the U.S. travel sector. Nearly 12,700 travel advertisers competed for visibility on more than 50,000 keywords. Booking.com captured more impressions on Google AdWords desktop/tablet in the U.S. than any […]
Have you checked your Google Display Network (GDN) campaign placements recently? If the answer is no, then I would take a look ASAP — chances are, you’re appearing on a hell of a lot of apps now, and you might need to make some adjustments to your campaign in order to improve your results. The […]
Maria Belen Rodriguez is an Argentina-born model, actress and TV personality who now lives and works in Italy. She successfully sued Google and Yahoo in 2006 in her native country, alleging that her likeness was wrongfully appropriated by porn sites and then indexed/republished or disseminated by search engines. There was an alleged sex tape involving Belen Rodriguez (in […]
If you follow the world of search engine optimization (SEO) at all, you know about Matt Cutts’ January 20, 2014 post, The Decay and Fall of Guest Blogging for SEO. For many people, this was a shock; but frankly, it was inevitable. Then, on March 19th, Google Penalized MyBlogGuest. This shocked people even more, largely […]
Google has announced they have added a new feature to the Fetch as Googlebot tool in Google Webmaster Tools. Now, you can see how Googlebot renders the page. Instead of using the Fetch as Googlebot to just see an output of code and HTML, Google will show a visual representation of what Googlebot sees. It […]
Almost a year ago, Google threw everyone for a loop with the rollout of the Google Local Carousel. The SEO community scrambled to try to figure out how it worked, and theories started flying about how it would change search behavior. It was immediately evident that a location’s Carousel photo would be all-important… It didn’t […]
Google is commemorating Rachel Louise Carson on its homepage today with an illustration to mark the environmentalist’s 107th birthday. The Google logo shows Carson in the wild, observing the creatures and environment she dedicated her life to preserving. Born on this date in 1907 in Springdale, Pennsylvania, Carson was an accomplished writer, marine biologist and […]
Widespread dissatisfaction among public and political figures with the existing antitrust settlement between Google and the European Commission appears to be putting the settlement in danger. According to the Wall Street Journal (WSJ), the run up to this week’s European Parliament elections saw an increase in “rhetoric against the settlement with Google.” The article depicts an […]
A law firm in Michigan, Seikaly & Stewart, is suing its former SEO provider — but not for a lack of ranking success. Rather, the firm is getting sued for allegedly using “spammy” techniques violating Google’s guidelines. That comes via Eric Goldman. The defendant Rainmaker Institute, which specializes in online marketing services for the legal profession, is accused […]
Last Friday, Bing Maps announced new stylistic updates, designed to make its maps easier to read. Among the new style features, Bing has added more color gradient, adjusting the brightness of a land area depending on the zoom level. From the announcement: The land color will now be lighter when zoomed out and get darker […]
Where is the local advertising space headed? How will local marketers succeed in an increasingly fast-changing and competitive marketplace? At the Local Search Association‘s 2014 annual conference (#LSA14) last month in Huntington Beach, California, hundreds of local advertising leaders gathered to explore what’s next in local and the steps that both local providers and advertisers […]
Google made a slight change to their logo recently, as a Reddit user posted. The “g” in the latter part of the word was moved left one pixel and the “l” in the Google logo was moved down a pixel. Ron Amadeo made an animated GIF, the one used above, so you can notice the […]
WinBeta reports that Microsoft is offering a promotion to Brazilian searchers to make Bing their default search engine and in exchange, they will get $2 of Skype credit to be applied to your Skype account. When you go to Bing Brazil (clicking this will set your Bing home page to the Brazilian version), the offer […]
What really happened to eBay dropping in Google’s search results this week? A source familiar with the situation tells Search Engine Land that Google hit eBay with a manual penalty this week. A manual penalty is when a human being at Google reviews a site and decides that it deserves some type of slap. Previously, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Webmaster Roadshow 2014 Takes Search Experts On 4-City Tour This Summer Bing announced today it will be hosting the Bing Webmaster Roadshow 2014 starting next month, with stops in four […]