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Not So Fast: Delicious.com May Survive, After All

Matt McGee on December 17, 2010 at 2:45 pm

Responding to the frenzy that happened yesterday after news spread that Delicious.com was likely to be shut down, Yahoo says the service may live on, after all.

In a post today on the Delicious.com blog, the company emphatically says Delicious isn’t closing.

Is Delicious being shut down? And should I be worried about my data?
– No, we are not shutting down Delicious. While we have determined that there is not a strategic fit at Yahoo!, we believe there is a ideal home for Delicious outside of the company where it can be resourced to the level where it can be competitive.
What is Yahoo! going to do with Delicious?
– We’re actively thinking about the future of Delicious and we believe there is a home outside the company that would make more sense for the service and our users. We’re in the process of exploring a variety of options and talking to companies right now. And we’ll share our plans with you as soon as we can.

Those are strong statements of Yahoo’s intent to find a buyer for Delicious, but they’re also a different message than what appeared on the “Sunset slide” used in an internal webcast for Yahoo employees:

Given the widespread disappointment (and anger) that spread online yesterday at the thought of Delicious.com being “sunsetted,” Yahoo should have plenty of options to explore. Delicious.com clearly has a strong and vocal userbase, perhaps stronger and more vocal than Yahoo’s decision-makers realized.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.