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    Despite PageRank Dropping In Webmaster Tools, Google Pushes Toolbar PageRank Update

    Fifteen-days ago, Google dropped PageRank values from Webmaster Tools and the search community took that as a bold statement. The statement was clear, webmasters “shouldn’t focus on PageRank so much,” said Google. Last night, Google pushed out a Google Toolbar PageRank update, despite making that bold statement just a couple weeks ago. As Danny explained […]

    Fifteen-days ago, Google dropped PageRank values from Webmaster Tools and the search community took that as a bold statement. The statement was clear, webmasters “shouldn’t focus on PageRank so much,” said Google.

    Last night, Google pushed out a Google Toolbar PageRank update, despite making that bold statement just a couple weeks ago. As Danny explained clearly in his What Is Google PageRank? A Guide For Searchers & Webmasters, “Toolbar PageRank — is a snapshot of internal PageRank taken every few months.” Yes, months ago and it is far from current.

    Despite all of this, Google has updated the PageRank values in the Google Toolbar sending a mixed message to webmasters and SEOs.


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    About the Author

    Barry Schwartz
    Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

    In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

    Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.