SEO

Dex Media acquires YP Holdings to expand its SMB marketing automation platform

New company, to be called DexYP, says it will keep YP.com local search directory alive.

Matt McGee on July 3, 2017 at 9:57 am

Dex Media has announced its acquisition of YP holdings in a deal that brings together two rival marketing companies that focus on the local and small business space.

Terms of the deal were not disclosed. The Wall Street Journal reported before the announcement that Dex is spending $600 million. The new company will be called DexYP.

Best known as a phone book publisher and online local search portal, Dex Media also offers a digital marketing automation platform for small and local businesses called Thryv (formerly DexHub).

[Read the full article on MarTech Today.]

New on Search Engine Land

Google rolls out new products for travel and leisure businesses; Thursday’s daily brief

Google Search Console performance reports are now back to normal

Staying virtual; Wednesday’s daily brief

Google rolls out ticket booking links, ‘Things to do’ ads and an eco-certified badge for hotels

SEOs experiencing delays in data on Search Console performance reports

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.