Digg Now Buries Microsoft Ads

ClickZ reports Digg has dropped Microsoft as the exclusive ad provider for the site. Microsoft ads started appearing on Digg in October 2007 after Digg and Microsoft made the deal in July.

Prior, Digg used Google AdSense ads to monetize the site. Then Digg dropped Google for Microsoft ads and now, it appears Digg will sell ads directly, and continue to use Microsoft ads for open inventory. The Digg/Microsoft partnership was suppose to last until the summer 2010. Bring the ad management in house will allow Digg to explore more revenue models and create custom ads, that are outside of the IAB standards.