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Drive unified digital customer experiences with better technology strategies

Digital customer experience has become a key business differentiator, and application development and delivery (AD&D) leaders of front-office, web, mobile and digital development must step up to support their firm’s initiatives. This Forrester executive overview from OpenText describes this opportunity for AD&D — and how to create a digital customer experience delivery strategy that supports […]

Digital Marketing Depot on August 17, 2016 at 4:31 pm

Digital customer experience has become a key business differentiator, and application development and delivery (AD&D) leaders of front-office, web, mobile and digital development must step up to support their firm’s initiatives.

This Forrester executive overview from OpenText describes this opportunity for AD&D — and how to create a digital customer experience delivery strategy that supports your marketing and business counterparts, from vision to implementation to ongoing optimization.

Visit Digital Marketing Depot to download this MarTech white paper.

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Digital Marketing Depot

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.