Easy Way To Turn Off Google Personalized Results

Barry Schwartz on
  • Categories: Channel: Consumer, Google: Personalized Search
  • Aaron Wall reports from the SMX conference on an easy way to turn off personalized Google results.

    To turn off personalized search quickly, for specific search results, just add “&pws=0” to the end of the URL string in your browser.

    Here is an example URL string for a search on SEO at Google with personalized search on: http://www.google.com/search?q=seo (Note, for the results to be personalized, you must be logged in to Google while searching.

    Here is an example URL string for a search on SEO at Google with personalized search off even when logged into Google: http://www.google.com/search?q=seo&pws=0


    About The Author

    Barry Schwartz
    Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here.