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Why should you enter the 2016 Search Engine Land Awards?
Guest judge and SEO training expert Jessica Bowman on why industry awards like #TheLandys are valuable for in-house teams, agencies and individuals.
Perhaps the real question is, why wouldn’t you enter?
For the second annual “Landy Awards,” we’ve added more categories to highlight campaigns in various sectors of SEO and SEM, plus new team awards for both agencies and in-house search marketers.
Upon hearing that we were planning to add two new categories for In-House SEO and SEM Team of the Year in the 2016 Landy Awards lineup, Jessica Bowman, search industry veteran and expert corporate SEO trainer, jumped at the chance to participate as a judge.
Bowman regularly runs in-depth workshops for enterprise search marketing professionals in conjunction with our SMX conference series, with upcoming In-House Exchange events in Seattle and New York City.
While the focus of Jessica’s work is on helping in-house teams succeed, she sees the Search Engine Land awards as a valuable program for independent consultants and digital marketing agencies serving clients from large to small.
Bowman says internal teams at large organizations and well-known brands are often unable to tout their own work or share too many details about their results, so they typically avoid entering industry awards.
In the case of The Landy Awards for in-house teams and professional marketers, all data is considered confidential by the judges, and details can only be published with the permission of the applicant. But more importantly, Bowman stresses that these awards focus more on how teams operate to achieve maximum results, not just the bottom-line numbers.
Here are all the other reasons Jessica is advocating for in-house marketers to take another look and consider entering the 2016 Search Engine Land Awards.
Reward excellence in operational performance
JB: The Landy Awards for In-House Team of the Year aren’t just about delivering exceptional results for your organization, but rewarding the efforts it took to get there. These awards primarily take into account factors such as:
- overall team approach;
- executive communication;
- ongoing education and training;
- implementation of innovative strategies; and
- executing best practices in search marketing.
Industry awards lend credibility
JB: Your peers on other teams will realize you know your stuff and as a result, you get a lift in clout and credibility. It’s the kind of cachet that a consultant has when they say what you have been saying, and now people want to take action.
Awards are a team morale booster
JB: If you’re a manager overseeing search, this is an incredible opportunity to earn recognition for your team by one of the most respected publications in the digital marketing industry.
Give your team kudos by applying for the team award in SEO or SEM.
Recognition makes top performers even better
JB: If you have someone on the team you want to recognize, this is the king of recognition. Nominate them for Search Marketer of the Year, a very prestigious award.
Just the fact that you were thoughtful enough to nominate them will often boost performance and re-energize them to perform even better.
Awards are a resume booster
JB: No matter what your role on a team is, earning a finalist spot or the main prize is industry confirmation that you are top-tier talent.
Being part of an award-winning team or earning individual honors could also help with current or future job searches, speaking opportunities, writing opportunities and so much more.
If you are making things happen, if you are impressive at getting things done, that is a major strength you can highlight as your career grows.
Awards are recruiting & retention tools
JB: Who wouldn’t want to join an industry-leading search marketing team? Top talent search managers want to work in places they can make things happen. Winning awards shows that your search team does just that. This will help recruiters promote your open positions to top-tier talent to woo them into joining you. Despite the growth in search practitioners, it’s still hard to find great talent.
Set the bar high for prospective recruits, and you’ll attract top contenders. And again, recognition assists in retention of your already-stellar team.
Ready to earn top honors in the search industry?
Enter the Landy Awards now, and plan to join us to celebrate search at the ceremony and gala. Jessica will be presenting the In-House Team of the Year (SEO & SEM) awards at the 2016 Landy Awards Gala on September 28 in NYC. Will you be the recipient?
Get started on your awards application now — the final entry deadline is JUNE 30, 2016 at 11:59 p.m. PT.
As mentioned above, Jessica will also be running a full-day In-House SEO seminar and workshop, which can be attended in addition to the entire three days of our search marketing conference, SMX East. All Landy Awards entrants will receive a 15% discount* code for the conference pass.
*Does not apply to workshop fee.
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.