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FAST Buys Recommendations Engine AgentArts

Greg Sterling on July 5, 2007 at 9:17 am
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Enterprise search provider FAST Search & Transfer has acquired personalization platform and recommendations engine AgentArts. The technology will be folded into FAST’s various enterprise search offerings, which include a range of site search and monetization options for online publishers. The company also has a mobile search partnership with InfoSpace.

FAST has positioned itself as a complete platform to help publishers of all stripes essentially compete with Google and avoid dependence on AdSense and other third-party contextual ad networks.



About The Author

Greg Sterling
Greg Sterling is a Contributing Editor at Search Engine Land. He writes about the connections between digital and offline commerce. He previously held leadership roles at LSA, The Kelsey Group and TechTV. Follow him Twitter or find him on LinkedIn.

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Business Issues: Acquisitions & InvestmentsChannel: SEMSearch Ads: Behavioral TargetingSearch Ads: ContextualSearch Engines: Personalized Search EnginesSite & Enterprise Search

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