FeedBurner Tips On Avoiding Duplicate Content

What’s Up With That? Vol. 3: SEO at the FeedBurner blog answers a number of common questions people have about how search engines interact with web feeds, based in part on FeedBurner having consulted with Google and Yahoo. Among these are tips on easing duplicate content concerns. Some people like (and others dislike) when a […]

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What’s Up With That? Vol. 3: SEO
at the FeedBurner blog answers a number of
common questions people have about how search engines interact with web feeds,
based in part on FeedBurner having consulted with Google and Yahoo. Among these
are tips on easing duplicate content concerns.

Some people like (and others dislike) when a search engine lists both their
feed and their web site in search results. One suggestion is to do a 302 "temporary" redirect, from your own feed to a
FeedBurner-hosted version. This ensures that if you ever stop using the
FeedBurner version, your original feed will remain seen to the search engines as
the "original" one.

It’s a good tip — but a better one is to make use of FeedBurner’s MyBrand
service, so that your feed always stays in your own domain. The post covers this
to some degree, and my
Stay Master Of Your Feed Domain
post from earlier this year does a much
deeper drill down.

Related to this is the idea that you can make clickthroughs from a FeedBurner
URL to one of your items either a 301 "permanent" or 302 "temporary" redirect.
Go with a 301, and you reduce the chances that both your feed item URL and your
actual item URL will both be listed. The 301 helps the search engine understand
that the feed URL is only a pointer, not an item that should be listed on its
own.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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