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Five marketing automation myths busted!
It's not too late to get started with marketing automation. Don't get hamstrung by misconceptions or misguided approaches.
This may have to do with the fact that some organizations have bought into fallacies about marketing automation, namely that a select set of power users is realizing great success while the masses are left behind.
This DemandGen white paper from Oracle shares insights, gleaned from research and interviews with industry experts, to dispel five common myths associated with marketing automation. It also explores what it takes to unlock its full potential and explains how to apply marketing automation for personalized, buyer-centric marketing.
Vist MarTech Today to get your copy.