Search Engine Land
  • SEO
    • > All SEO
    • > What Is SEO?
    • > SEO Periodic Table
    • > Google: SEO
    • > Bing SEO
    • > Google Algorithm Updates
  • PPC
    • > All PPC
    • > What is PPC?
    • > Google Ads
    • > Microsoft Ads
    • > The Periodic Tables of PPC
  • Focuses
    • > Local
    • > Commerce
    • > Shopify SEO Guide
    • > Content
    • > Email Marketing Periodic Table
    • > Social Media Marketing
    • > Analytics
    • > Search Engine Land Awards
    • > All Focuses
  • SMX
  • Webinars
  • Intelligence Reports
  • White Papers
  • About
    • > About Search Engine Land
    • > Newsletter
    • > Third Door Media
    • > Advertise

Processing...Please wait.

Search Engine Land » Channel » SEO » Former Search Tool Evri Joins Crowded iPad News Club

Former Search Tool Evri Joins Crowded iPad News Club

The recent trend for search technologies that aren’t or weren’t able to compete directly as search engines is to become newsreaders or content discovery vehicles. This is not meant to demean the technology or the companies involved but simply to acknowledge the difficulty of competing in the search market. This search-to-content discovery pivot has been […]

Greg Sterling on September 26, 2011 at 10:16 am

The recent trend for search technologies that aren’t or weren’t able to compete directly as search engines is to become newsreaders or content discovery vehicles. This is not meant to demean the technology or the companies involved but simply to acknowledge the difficulty of competing in the search market.

This search-to-content discovery pivot has been made before by Worio, which became Zite, and Taptu, which also became went from being a mobile search provider to a personalized newsreader.

Now comes Evri, which already was a “content discovery engine,” with a bunch of mobile apps. But now the company is releasing an iPad app that from the outside appears very much like Flipboard, Zite, Pulse, Taptu or AOL Editions. However the company says that its semantic search technology is different. Evri originally launched in 2008 as a “semantic search” engine or search alternative.

Evri claims that what differentiates it is its “topic-based” approach and that users can dynamically create and follow news about any issue or topic, dynamically generated from a  search query or keyword. Like other newsreaders Evri will capture content coming from social feeds (i.e., Twitter and Facebook). But it also indexes roughly “2.3 million topics from over 15K of the Web’s best sources.”

This is a very crowded segment, with more companies (including Yahoo) likely to join the personalized iPad app news fray. The success or failure of these apps will be based not just on what’s under the hood but the quality and aesthetics of the overall experience.

[youtube]http://www.youtube.com/watch?v=sjxc3YvqIJ0&feature=player_embedded#![/youtube]

Related Entries

  • Former Mobile Search Engine Taptu Reinvents Itself As Tablet Platform Tool
  • Search Technology Behind iPad Magazine “Zite”
  • Walmart Buys Former Search Engine Kosmix To Power Social And Mobile Shopping
  • LinkedIn Lauches a Social News Site
  • Kosmix Launches MeeHive Personalized News

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


New on Search Engine Land

    SEO reporting to impress: How to successfully report your SEO process, efforts and result

    9 ways to become an SEO problem-solver

    More FAQ rich results being displayed in Google Search

    Webinar: Benchmark your social media performance for a competitive edge

    Google releases May 2022 broad core update

About The Author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Related Topics

LinkedInSEO

Get the daily newsletter search marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

The SMX Conference logo.

Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.

March 8-9, 2022: Master Classes (virtual)

June 14-15, 2022: SMX Advanced (virtual)

November 15-16, 2022: SMX Next (virtual)

Learn More About Our SMX Events

The MarTech Conference logo.

Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.

Start Discovering Now: Spring (virtual)

September 28-29, 2022: Fall (virtual)

Learn More About Our MarTech Events

Webinars

Benchmark Your Social Media Performance For a Competitive Edge

Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Content Comes First: Transform Your Operations With DAM

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

The State of Influencer Pricing

How to Measure Influencer Performance

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

See More Whitepapers

Receive daily search news and analysis.

Processing...Please wait.

Topics

  • SEO
  • PPC

Our Events

  • Search Marketing Expo - SMX
  • MarTech

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2022 Third Door Media, Inc. All rights reserved.