Forrester study: How marketing analytics can boost the bottom line

Google recently asked Forrester Consulting to survey 150 marketing, analytics and IT executives about the measurement challenges they face. The results showed that:

Only 26 percent believed that their marketing analytics tools are well-integrated and work seamlessly together.

On the other hand, marketers are 39 percent more likely to see improvement in their overall marketing performance when they deploy a complete marketing analytics stack of five or more tools. Clearly, the right tools are critical to success.

Visit Digital Marketing Depot to download the full study and learn more.

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Digital Marketing Depot

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.