• Search Engine Land
  • Sections
    • SEO
    • SEM
    • Local
    • Retail
    • Google
    • Bing
    • Social
    • Resources
    • More
    • Home
  • Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • Live
  • More
  • Events
  • SUBSCRIBE

Search Engine Land

Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • More
  • Newsletters
  • Home
Local

Foursquare 3.0 Aims To “Redefine Loyalty”

Today Foursquare announced “Foursquare 3.0,” an enhanced version of its mobile applications that adds new content, features and options for users. There are new recommendations (“explore”) that take into account your check-ins and those of your friends and network. There has also been “a major overhaul to the leaderboard.” Finally the company hopes to “redefine […]

Greg Sterling on March 8, 2011 at 8:40 pm
  • More

Today Foursquare announced “Foursquare 3.0,” an enhanced version of its mobile applications that adds new content, features and options for users. There are new recommendations (“explore”) that take into account your check-ins and those of your friends and network.

There has also been “a major overhaul to the leaderboard.” Finally the company hopes to “redefine loyalty,” with a range of new offer types and tools for merchants:

So, later this week, we’re rolling out six new types of foursquare Specials for merchants. Business will now be able to offer Specials to swarms, groups of friends, regulars, newbies, Mayors, or simply to everyone. And, on the Places screen in the app, you’ll now see a list of all the Specials nearby, so it’s easier to find places that reward foursquare users. With over a quarter million businesses verified on foursquare, these new tools will mean more rewards for users everywhere in the world.

Foursquare’s Tristan Walker was the keynote speaker at the end of first day of SMX. He spoke about an expanded vision for Foursquare that at once appeals to brands and small businesses as both a loyalty and new customer acquisition platform. He mentioned that roughly 250,000 small businesses now use Foursquare as a promotional tool. The company went from 900 SMBs to 250K in about a year.

Walker spoke about the new partnership with Amex. He also talked about real-world case studies, including a very successful Jimmy Choo promotion in London using Foursquare, among several other case studies.

Asked about the Foursquare revenue model Walker said that the company has some existing revenue generators. He said, however, that the company is still figuring the model out but is “not worried” right now. The task immediately ahead, said Walker, is trying to get as many small businesses on the platform as possible.

Asked about “check-in fatigue,” which many technology insiders complain about, Walker said that the enhancements being rolled out today will help keep users engaged. He added that check-ins continue to grow and that Foursquare has seen “half a billion checkins.”

Danny asked Tristan Walker about the “weirdest” badge Foursquare offers. Walker talked about the check-in space and the battle for the mayorship of the White House.

At the end of the session Walker was mobbed like a celebrity on stage. Where’s the Tristan Walker badge?


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.



About The Author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Related Topics

Channel: LocalFoursquare

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter search marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Lorem ipsum doler this is promo text about SMX events.

June 15-16, 2021: SMX Advanced

June 21-22, 2021: SMX Advanced Europe

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

December 14, 2021: SMX Code

Available On-Demand: SMX

Available On-Demand: SMX Report

Available On-Demand: SMX Create

×


Learn More About Our SMX Events

Discover actionable tactics that can help you overcome crucial marketing challenges. Our next conference will be held:

Next Event: Sept. 14-15, 2021

Available On-Demand: March 2021

Available On-Demand: October 2020

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • SEO Wars: How to Resist the Dark Side and Earn Links Organically
  • Data & Organizational Roadblocks? Your Path to Frictionless Revenue Optimization
  • Converting with Conversational AI
  • 4 Ways Chatbot Marketing Can Drive Sales
  • Client Reporting Best Practices Guide
See More Whitepapers

Webinars

  • Drive Customer Engagement with the Power of Personalization
  • 7 Use Cases That Prove Why You Should Implement DAM
  • Accelerate Your SEO & Content Marketing Program with 4 Key Milestones
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Attend SMX For Only $199

h
Receive daily search news and analysis.

Channels

  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social

Our Events

  • SMX
  • MarTech

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok