Search Engine Land
  • SEO
    • > All SEO
    • > What Is SEO?
    • > SEO Periodic Table
    • > Google: SEO
    • > Bing SEO
    • > Google Algorithm Updates
  • PPC
    • > All PPC
    • > What is PPC?
    • > Google Ads
    • > Microsoft Ads
    • > The Periodic Tables of PPC
  • Focuses
    • > Local
    • > Commerce
    • > Shopify SEO Guide
    • > Content
    • > Email Marketing Periodic Table
    • > Social Media Marketing
    • > Analytics
    • > Search Engine Land Awards
    • > All Focuses
  • SMX
  • Webinars
  • Intelligence Reports
  • White Papers
  • About
    • > About Search Engine Land
    • > Newsletter
    • > Third Door Media
    • > Advertise

Processing...Please wait.

Search Engine Land » Channel » Local » Foursquare 3.0 Aims To “Redefine Loyalty”

Foursquare 3.0 Aims To “Redefine Loyalty”

Today Foursquare announced “Foursquare 3.0,” an enhanced version of its mobile applications that adds new content, features and options for users. There are new recommendations (“explore”) that take into account your check-ins and those of your friends and network. There has also been “a major overhaul to the leaderboard.” Finally the company hopes to “redefine […]

Greg Sterling on March 8, 2011 at 8:40 pm

Today Foursquare announced “Foursquare 3.0,” an enhanced version of its mobile applications that adds new content, features and options for users. There are new recommendations (“explore”) that take into account your check-ins and those of your friends and network.

There has also been “a major overhaul to the leaderboard.” Finally the company hopes to “redefine loyalty,” with a range of new offer types and tools for merchants:

So, later this week, we’re rolling out six new types of foursquare Specials for merchants. Business will now be able to offer Specials to swarms, groups of friends, regulars, newbies, Mayors, or simply to everyone. And, on the Places screen in the app, you’ll now see a list of all the Specials nearby, so it’s easier to find places that reward foursquare users. With over a quarter million businesses verified on foursquare, these new tools will mean more rewards for users everywhere in the world.

Foursquare’s Tristan Walker was the keynote speaker at the end of first day of SMX. He spoke about an expanded vision for Foursquare that at once appeals to brands and small businesses as both a loyalty and new customer acquisition platform. He mentioned that roughly 250,000 small businesses now use Foursquare as a promotional tool. The company went from 900 SMBs to 250K in about a year.

Walker spoke about the new partnership with Amex. He also talked about real-world case studies, including a very successful Jimmy Choo promotion in London using Foursquare, among several other case studies.

Asked about the Foursquare revenue model Walker said that the company has some existing revenue generators. He said, however, that the company is still figuring the model out but is “not worried” right now. The task immediately ahead, said Walker, is trying to get as many small businesses on the platform as possible.

Asked about “check-in fatigue,” which many technology insiders complain about, Walker said that the enhancements being rolled out today will help keep users engaged. He added that check-ins continue to grow and that Foursquare has seen “half a billion checkins.”

Danny asked Tristan Walker about the “weirdest” badge Foursquare offers. Walker talked about the check-in space and the battle for the mayorship of the White House.

At the end of the session Walker was mobbed like a celebrity on stage. Where’s the Tristan Walker badge?


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


New on Search Engine Land

    New mobile Google ad experiment puts favicon in-line with display URL

    Google launches video health tools to help publisher monetization

    SEO pioneer and expert Bill Slawski passes away

    New Yelp feature: Request a Call

    Google Ads issue with access to video pages frontend

About The Author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Related Topics

Local

Get the daily newsletter search marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.

March 8-9, 2022: Master Classes (virtual)

June 14-15, 2022: SMX Advanced (virtual)

November 15-16, 2022: SMX Next (virtual)

Learn More About Our SMX Events

Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.

Start Discovering Now: Spring (virtual)

September 28-29, 2022: Fall (virtual)

Learn More About Our MarTech Events

Webinars

Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Content Comes First: Transform Your Operations With DAM

Dominate Your Competition with Google Auction Insights and Search Intelligence

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

CMO Guide: How to Plan Smart and Pivot Fast

See More Whitepapers

Receive daily search news and analysis.

Processing...Please wait.

Topics

  • SEO
  • PPC

Our Events

  • Search Marketing Expo - SMX
  • MarTech

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2022 Third Door Media, Inc. All rights reserved.