Google +1 Reporting Now In Google Webmaster Tools

As expected Google has launched the +1 metrics within Google Webmaster Tools in addition to social tracking in Google Analytics.

Google breaks down the +1 reporting within Webmaster Tools into three reports:

(1) Search Impact Report shows you an idea of how +1‘s affect your organic search traffic. You can find out if your clickthrough rate changes when personalized recommendations help your content stand out. Do this by comparing clicks and impressions on search results with and without +1 annotations. Google will only show statistics on clickthrough rate changes when you have enough impressions for a meaningful comparison.

(2) Activity Report will show you how many times your pages have been +1’d, from buttons both on your site and on other pages (such as Google search).

(3) Audience Report will show you aggregate geographic and demographic information about the Google users who’ve +1’d your pages. To protect privacy, Google only show audience information when a significant number of users have +1’d pages from your site.

Here is a screen shot, but you can see a larger view of this image over here:

Related Articles:

• Google +1 Analytics Coming Soon; Here’s What To Expect
• Official: Google Analytics Gets Social Engagement Reporting
• Google +1 Analytics Coming Soon; Here’s What To Expect
• It’s Here: Google +1 Buttons For Websites
• Comparing Facebook Like vs. Google +1
• Google’s +1 Button Goes Global
• New: Google Now Showing Local +1 Counts
• Google Analytics To Add Search Query Data From Webmaster Tools

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.