Google Adds JSON-LD Support For Structured Data Markup

Google announced that they now support JSON-LD for structured data markup for reviews and products rich snippets.

JSON-LD, or JavaScript Object Notation for Linked Data, is a method of encoding Linked Data using JSON. Many developers and webmasters prefer using JSON-LD for the markup because of how clean and easy it is to use.

John Mueller, a Google Webmaster Trends analyst, added that Google also “cleaned up some of our application logic.” So now, when Google has specific requirements, they may now enforce it better. The example John gave was “for explicit reviewed item and correct property name values are now enforced.”

John Mueller recommends you test your markup in the Structured Data Testing Tool and/or the Search Console Structured Data Dashboard to ensure these changes don’t impact your site.

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.