Google adds trending searches and instant answers to iOS app

Greg Sterling on
  • Categories: Channel: Mobile, Google: Android, Google: Mobile, Google: SEO, Google: Voice, Google: Voice Search, Google: Web Search
  • With a new search app update for iOS, Google has added trending searches and instant answers. (TechCrunch noticed it earlier today.) It replicates a previously introduced Android feature which reportedly resulted in an outcry, causing Google to enable an opt-out.

    In the “what’s new” discussion in the iOS App Store, Google says:

    Here’s what it looks like:

    The trending searches appear to be national rather than specific to my location. The data appear to be Knowledge Graph data, but it’s not consistent — answers don’t always appear to factual questions — or as rich as the Google Answer Box, which appears after the search is actually entered.

    Apple offers a somewhat richer version of instant answers with its Spotlight Search on Safari, though there’s no trending data.

    Trending searches will be interesting to some people. Others will be indifferent; still others may be horrified (“Starbucks Pumpkin Spice Latte”). If they were truly local queries, it would be more interesting to me.

    Instant answers has some utility for quick facts. But it’s now faster, easier and more efficient to use voice search or Google Home, if you have one. I can ask for the time in London or “what’s the population of the United States?” much more quickly with my voice than my phone keyboard.