Google Ads enables reporting across accounts in Report Editor

If you run several accounts for your brands or product lines, Google Ads announced the availability of cross-account analysis for Manager accounts in Report Editor Monday.

Why we should care

Available for Manager accounts, which allow you to access and manage multiple accounts using one manager login, the cross-account reporting will allow you to analyze performance data across accounts within the Google Ads UI on desktop.

“For example, let’s say that you manage three accounts in different regions and want to look at global performance over time,” said Google. Before this update, you’d have to export reports from each account and build your own report to compare the data.

More on the news

• At this point, it’s largely aimed at in-house teams managing multiple accounts since it is only available for Manager accounts with up to 10 accounts.
• Google says it plans to increase the limit in the future.
• You can look at cross-account data with any of the predefined reports or build a custom report.

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About The Author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.