• Search Engine Land
  • Sections
    • SEO
    • SEM
    • Mobile
    • Local
    • Retail
    • Google
    • Bing
    • Social
    • Home
  • Follow Us
    • Follow
  • Search Engine Land
  • SEO
  • SEM
  • Mobile
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • More
  • Events
    • Follow
  • SUBSCRIBE

Search Engine Land

Search Engine Land

"Medic" update recovery

How one site did it

Shopping Ads 2019

What's in store for SMBs?

Events

Join us at SMX Advanced!

  • SEO
  • SEM
  • Mobile
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Newsletters
  • Home
SEM

Sign up for our daily recaps of the ever-changing search marketing landscape.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


Google Ads introduces ‘ad strength’ indicator & reporting for responsive search ads

Ad strength will be visible when advertisers create responsive search ads as well as in a new column in the web interface.

Ginny Marvin on August 27, 2018 at 2:11 pm
  • More

One of the loudest complaints I’ve heard so far about Google’s new responsive search ads — which are still in beta —  is a lack of reporting on which combinations work best. Another is how to tell if there is enough variety in the options advertisers provide while still being relevant to the ad group. Google announced a few updates Monday to help advertisers manage responsive search ads more effectively.

Ad strength indicator

Google has pushed advertisers to have at least three ads per ad group for more than a year now, and responsive search ads are aimed at helping advertisers meet that goal. The ideas is that more ads should drive more impressions and clicks for an ad group overall. Google stresses that the ads should be “diverse” — gone are the days of simply micro-testing “Buy now” versus “Shop now,” for example. The new ad strength measures relevance, quantity and diversity of the ad copy in responsive search ads. The indicator ranges from “Poor” to “Excellent” and provides suggestions such as “Add more headlines.”

Starting in early September, ad strength will be available as a column in the interface. It will show up in the ad creation interface for responsive search ads over the next few weeks. In the coming months, it will also be available for responsive display ads.

Reporting on responsive search ads

Advertisers can preview some of their ad combinations as they create responsive search ads, and now new reporting shows stats on top combinations, headlines and descriptions. To see this reporting in the Google Ads interface, go to Ads & extensions and add a filter for Ad types, located under Attributes, and select Responsive search ad.

From the Attributes section, select Ad type then Responsive search ad to see new reporting.

Google now recommends every ad group have at least three ads, including a responsive search ad. Responsive search ads should typically have at least 5 headlines, suggests Google.


Want more info on Paid Search? Check out our comprehensive PPC Guide – Nine chapters covering everything from account setup to automation and bid adjustments!



About The Author

Ginny Marvin
Ginny Marvin is Third Door Media's Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Popular Stories

Google Word Coach, a fun word game in the search results
5 takeaways from Google's Q4 2018 earnings for search marketers
How Social Media is Influencing Your Behavior
Does SEM = SEO + CPC Still Add Up?

Related Topics

Channel: SEMGoogleGoogle: AdWordsSearch Ads

Sign up for our daily recaps of the ever-changing search marketing landscape.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Attend Our Conferences

April 2-3, 2019: SMX Munich

May 21-22, 2019: SMX London

June 3-5, 2019: SMX Advanced

June 12-13, 2019: SMX Paris

Sept 30 - Oct 1, 2019: SMX Advanced Europe

November 13-14, 2019: SMX East

×

Attend SMX - Click Here


Learn More About Our SMX Events

Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held:

April 3-5, 2019: San Jose

September 16-18, 2019: Boston

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • The Ultimate Guide to Site Search User Experience
  • The Marketing Analytics Buyer’s Guide 2019
  • Mission Possible: Quality Content Marketing
  • 2019 Marketing Trends: Nine factors reshaping marketing and how you can stay ahead of them
  • The Dummies Guide to Enterprise Customer Data Platforms
See More Whitepapers

Webinars

  • 2019 Martech Trends You Need To Know
  • How to Prepare for a Successful Marketing Analytics Implementation
  • Get More From Your Customer Data With Open Marketing Cloud: A Demo of Mautic’s Marketing Automation Platform
See More Webinars

Research Reports

  • B2B Marketing Automation Platforms
  • Account-Based Marketing Tools
  • Enterprise SEO Platforms
  • Call Analytics Platforms
  • Paid Media Campaign Management Platforms
  • Local Marketing Automation Tools
See More Research
Sign up for our daily newsletter.
Search Engine Land
Download the Search Engine Land app on iTunes Download the Search Engine Land App on Google Play

Follow Us

© 2019 Third Door Media, Inc. All rights reserved.