Google Ads launches manager account dashboards

Google also announced five improvements that should make your dashboards faster and easier to use.

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Google Ads today announced that advertisers can now use dashboards at the manager account level. 

What it looks like. The dashboard is broken down in these areas:

  • Top Level summary
  • Conversions over time
  • Top search terms
  • Campaign Performance Report
  • Search Auction Insights
  • Top Locations

Here’s a screenshot from Google:

Google Ads Manager Account Dashboard

How to get it. Simple. Go to the Reports menu of your Google Ads manager account and click on Dashboards to get started. 

Additional changes to dashboards. Google said they have also made five improvements. You can now:

  • Change date ranges and filters for the entire dashboard.
  • Add interactive table cards, rich formatting features and conditional formatting
  • Download higher-quality reports more quickly.
  • Resize cards and layouts dynamically based on window size
  • Create a dashboard card by copying over existing saved reports

Why we care. Until now, these dashboards could only show data from individual accounts. This change should make it easier for you to find potential issues or opportunities at a higher level, across multiple accounts, according to Google. This dashboard should be a welcome feature for some marketers, such as those who manage paid accounts for franchises, because it gives a high-level, aggregate view of Google Ads performance, costs and other key metrics.


About the author

Danny Goodwin
Staff
Danny Goodwin has been Managing Editor of Search Engine Land & Search Marketing Expo - SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events.

Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.

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