Google Ads podcast placement now available

In the US, YouTube is the second most frequently used service for consuming podcasts.

Chat with SearchBot

Google advertisers can now advertise on podcasts.

Yep, announced today, “advertisers can now align their ads with podcast content globally. Simply create an audio or video campaign and select “Podcast” as a placement.”

Jt1TbYKlUbIUQEjHZxP31tgaLkezq7b6J3em

Why we care. Last month we reported on three new audio, shopping, and streaming features available to YouTube advertisers. Today advertisers can officially select “podcast” as their preferred placement.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Nicole Farley
Contributor
Nicole Farley is the founder of Web Sprout, an inbound marketing agency. She formerly was PPC Editor for Search Engine Land (from 2022-2023), covering paid search, paid social, Google Analytics and more. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.

Get the must-read newsletter for search marketers.