Google Ads store visits, store sales reporting data partially corrected

Another update in the Google Ads reporting bug saga that started on May 2. There’s progress on the store visits and store sales data inaccuracies.

The latest update. Store sales and store visits data has been fixed for April 28 and 29, as well as May 3 onward. “We are actively working on correcting the data for April 30, May 1 and May 2 (all dates in PDT),” Google said in an update to its blog post on the bug Friday.

Recap on what data is still incorrect. Based on Friday’s update, here’s what is still inaccurate:

• Store visits and store sales: April 30, May 1, May 2
• All other reporting: 12:01 a.m. on May 1 to 4 a.m. May 2 (PDT)

Why we should care. If you’re counting on complete data and report on store visits or store sales, you’ll want to keep holding off on April reporting. All other advertisers will not have accurate weekly reporting for last week.

We don’t recall a reporting glitch in Google Ads going unresolved for such a long period of time. Advertisers weren’t alerted to the store conversion data problems until six days after the bug was initially reported. As a reminder, this bug only affects reporting, not any automated bidding models.

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About The Author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.