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    Google AdWords Adds More Detailed Quality Score Explanations

    Google announced a new keyword analysis page that offers more insight into why Google scored your keywords with a certain quality score. Now, if you have a poor quality score, Google may share a reason. The reason can be found by viewing your keywords tab, then clicking on the magnifying glass icon beside any keyword, […]

    Google announced a new keyword analysis page that offers more insight into why Google scored your keywords with a certain quality score.

    Now, if you have a poor quality score, Google may share a reason. The reason can be found by viewing your keywords tab, then clicking on the magnifying glass icon beside any keyword, and then clicking on the “Details and recommendations” link. On that page, you can find out if your quality score is low due to your landing page, due to your ad copy, due to the relevancy of your keywords to your pages, and other reasons.


    Here is a sample screen capture of the keyword analysis page:

    Google Keyword Analysis page


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    About the Author

    Barry Schwartz
    Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

    In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

    Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.