Google brings campaign-level audience targeting to all AdWords advertisers
The new feature will be a big time-saver.
The wait is over. Advertisers can finally add audience lists at the campaign level in AdWords. No more having to waste oodles of time adding audiences to every ad group in a campaign and having to manage audience bid adjustments at that level.
Google announced campaign-level audience lists are now available in all AdWords accounts on Thursday.
Of course, if you want to set remarketing lists for search ads (RLSA) and Customer Match audiences at the ad group level, that’s still possible. 
Topics on this page
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. Search Engine Land is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.
About the Author
