Google AdWords Continues To Test New Product Ad Formats

Barry Schwartz on
  • Categories: Channel: SEM, Google: AdWords
  • A reader emailed us a screen capture of Google testing a new form of display product results in the AdWords listings. This is the third significant test of how the product data is shown in the search ads. We have the way most people see Google AdWords product plusbox and some more recent quick link version and top right ad box format.

    This new format, shows the product images and pricing, without clicking on the plus box. Here is the screen capture:

    Google sent us a statement regarding this test:

    Google is constantly experimenting with new features, tools and visual representations to improve the user experience and usefulness of our ads. As part of that effort, we’re currently running a test in which images of specific products offered by an advertiser may appear within some text ads on Google search results pages. This experiment helps users quickly find the products they’re looking for, and offers advertisers a new way to engage potential customers. This feature is currently in a limited beta and only visible to a small number of users on shopping-related queries.

    About The Author

    Barry Schwartz
    Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.