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Google AdWords Dropping Average Position From Content Network?

PPC Hero noticed that Google has applied “N/A” (not available) to all the columns within the content network that are for the “average position” of your ad. Here is a screen capture: Notice that the content network is missing the content network’s average position number, while the search network still has those figures. PPC Hero […]

Barry Schwartz on August 1, 2008 at 8:48 am

PPC Hero noticed that Google has applied “N/A” (not available) to all the columns within the content network that are for the “average position” of your ad. Here is a screen capture:

Notice that the content network is missing the content network’s average position number, while the search network still has those figures.

PPC Hero asked his Google representative about the missing numbers and received a response of, “Great catch!” but nothing more.

So is this a temporary reporting glitch or did Google really begin remove the average position from the AdWords report for the content network?

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About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.