Google AdWords Editor updates to support budget type option for video ads & more

Google has rolled out version 12.2 of the AdWords Editor. It brings a nice number of new features including Gmail asset-based ads, full support for promotion and video extensions and a new budget-type option for video ads.

The last update to the AdWords Editor was version 12.1, which brought Shopping Showcase Ads support.

Here is a list of features added with the version 12.2 update:

• Gmail asset-based ads: Asset-based ads in Gmail are now fully supported in AdWords Editor.
• Campaign total budgets: Video campaigns now have the option of choosing Campaign Total budget type.
• Custom rules updated: New built-in custom rules are now available for structured snippet extensions and non-serving campaigns and ad groups.
• Semantic location: You can now set a bid modifier to target your ads by location with AdWords Editor.
• Promotion extensions: Promotion extensions are now fully supported by AdWords Editor.
• Life events: “Life events” is now a category of audience targeting.
• Video campaign extensions: All video campaign extensions are now supported.
• Ad group level ad rotation: Ad groups can now be set so that ads rotate.
• Expanded language targeting: Campaign language targeting is now available for Bengali, Tamil and Telugu.

You can download AdWords Editor over here.

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Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.