Google AdWords Improves Target By Location Feature With Maps

I got a tip from Scott Edwards that Google has quietly improved the “target customers by location” feature in the AdWords console. You can see old screen captures of the multi-step process at the Search Engine Roundtable, but the new method is much more intuitive. You are given four tabs that include “Search,” “Browse,” “Bundles,” […]

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I got a tip from Scott Edwards that Google has quietly improved the “target customers by location” feature in the AdWords console. You can see old screen captures of the multi-step process at the Search Engine Roundtable, but the new method is much more intuitive. You are given four tabs that include “Search,” “Browse,” “Bundles,” and “Custom.” The interface overlays this screen above the AdWords interface and utilizes Google Maps technology to make it, dare I say it, fun.

Here are screen captures of the new interface:


New Google AdWords Geo Targeting Interface

New Google AdWords Geo Targeting Interface

New Google AdWords Geo Targeting Interface

New Google AdWords Geo Targeting Interface

To access this yourself, login to your AdWords account, click on a campaign, then click on “edit campaign settings,” then click on “Edit” under “Locations” within “Target Audience.”


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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