Google makes AdWords Products tab more useful for Shopping campaigns

Google is finally bringing some functional heft to the Products tab. Managers will now find “Product status” and “Effective max CPC” columns in the Products tab in AdWords.

The Products status column (You can add it from the Columns drop-down) will let you know if a specific product is ready to serve, disapproved, excluded or out of stock.

With the new Effective max CPC column, you can make bid adjustments right from the Products tab on individual products within your product groups.

Speaking of product groups, in the Products groups tab, new inventory status columns are now available. See percentages and totals for products ready to serve, active, approved and total submitted products. This will save you some time, since you won’t have to dig into Merchant Center.

And in another bit of a bonus for Shopping campaigns managers, Google has also added more Shopping info in AdWords Report Editor. You can now see attributes like brand or product type for Shopping campaigns and build charts and tables for reporting.

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About The Author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.