Google AMP reporting in Search Console Analytics report gets more granular

Google has added the ability to filter between AMP pages that show up in the rich cards section, i.e., the top news carousel, versus AMP pages that show up in the core mobile search results. You can access this report filter within the Google Search Console, under the Search Analytics report section where it shows the search appearance filter.

Google wrote on Google+, “to make it easier to differentiate between how your AMPs are being shown, you can now filter between AMP article rich results & normal search results shown as AMP.”

Here is a screen shot:

Google did have an AMP filter here before, and they added it back in May. But when Google brought AMP to the core mobile results, the AMP filter did not include the core results, it only reported on the the top carousel section. So this kind of fixes that and also gives you a more granular look at how your AMP pages are performing in the top news carousel versus the core mobile results.

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Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here.