Report: Google AMP results in Google News more than double

A report from RankRanger, a toolset that tracks the Google results, shows that the AMP results shown in the Google News section for mobile users have more than doubled in the past several days.

A week or so ago, AMP content was showing in Google News for about 30 percent of the news results. Now it is more than double that in the Google News US-based mobile section, with 70 percent of the news results returning AMP content.

Mordy Oberstein from RankRanger said, “[T]he number of AMP optimized news articles appearing within Google’s Top Stories on mobile has skyrocketed across the globe.”

On January 25, RankRanger reported about 30 percent of mobile Google News box results in the US showing as AMP. On January 29, that number hit 70 percent.

Here is a chart showing the rollout and increase by country:

It is unclear if this is a glitch or a change in the algorithm where Google is showing more AMP for mobile users in Google News. We have sent a request to Google to learn more about this change.

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.