Google Analytics 4 integration now available for Ads Manager

Advertisers will be able to report on Google Analytics 4 behavioral data across web and app in Google Ad Manager Analytics reports.

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Google recently announced that web data reporting will be supported within the Ad Manager publisher networks.

What this means. Now when you link a Google Analytics 4 property to your Google ads account, data from that property is available to view in your Ad Manager reports.  

What metrics are measured. Ad traffic from Google ads will show the following metrics in your reports:

  • Ad format
  • Ad source
  • Ad unit
  • Page path + query string and screen class
  • Ad unit exposure
  • Publisher ad clicks
  • Publisher ad impression
  • Total ad revenue

Technical requirements. To view the technical requirements for linking Google Analytics 4 to Ad Manager, you can read the help doc here

Why we care. Viewing and gathering reports on information regarding app monetization and behavioral data from Google Analytics 4 allows advertisers to further track the customer journey and provide deeper audience insights. 


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Nicole Farley
Contributor
Nicole Farley is the founder of Web Sprout, an inbound marketing agency. She formerly was PPC Editor for Search Engine Land (from 2022-2023), covering paid search, paid social, Google Analytics and more. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.

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