Google Checkout Steps Up Promotion Through AdWords
Steve LaLonde spotted Google sporting new checkout badges for some Google Checkout merchants within the AdWords listings. I was able to reproduce it for a search on petco, a Google Checkout merchant. Here is a side by side look at the checkout badges on AdWords. The $5 off version is the new version being tested, […]
Steve LaLonde spotted Google sporting new checkout badges for some Google Checkout merchants within the AdWords listings. I was able to reproduce it for a search on petco, a Google Checkout merchant.
Here is a side by side look at the checkout badges on AdWords. The $5 off version is the new version being tested, the other one is the normal checkout badge:
Google has a large FAQ on badges, but this $5 off badge is new. Steve asked Google about the new badges and received this response:
As part of this experiment, a percentage of search results on google.com will display the promotional badge. We’ve done experiments with our badges in the past and we’re committed to constant refinement and experimentation in the future. We have no further details to share at this time.
It seems to me that the “percentage of search results” that trigger this are based on the merchant and not on the searcher, but I can be wrong.
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In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
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