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Google confirms testing movie and TV show ratings with like and dislike buttons

Google is now asking searchers to rate movies and TV shows. Google confirmed this is a live experiment but would not add anything additional.

Barry Schwartz on December 6, 2016 at 3:19 pm

Google has confirmed with Search Engine Land that they are currently experimenting with a method of allowing their searchers to rate movies or TV shows directly in the search results interface.

When a movie or TV show is displayed in the knowledge panel, Google may show a thumbs up (like) and a thumbs down (dislike) icon. A user can then click on those icons to express their views of the movie or TV show.

A Google spokesperson told us, “We’re currently experimenting with the feature but have nothing to announce at this time.” Google did not add how or if they may use this data in any way.

I spotted this three weeks ago, and Google just sent us this statement today.

Here are screen shots of the feature in the desktop version of the Google search results:

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.