Google Confirms The Real Time Penguin Algorithm Is Coming Soon

Barry Schwartz on
  • Categories: Channel: SEO, Google: Algorithm Updates, Google: Penguin Update, Google: SEO
  • Google’s Gary Illyes said today at SMX East that next Penguin update will be in the “foreseeable” future, adding “I hope” by the end of the year, and it will be the real-time version of the algorithm.

    Back in July, Gary Illyes told us that Penguin was months away, and we are almost there. Illyes was overly cautious and would not give us a timeline or date, but he did imply it will be happening soon.

    Real-time Penguin

    This version of the Penguin algorithm will be real-time, at least that is the goal, Gary said. That means that as soon as Google discovers that a link is removed or disavowed, the Penguin algorithm will process it in real time, and you would be able to recover from a Penguin penalty incredibly quickly. However, you could end up with a Penguin penalty just as quickly.

    Google had already told us this back in June, but it is nice to know they are on track to make this happen soon.


    About The Author

    Barry Schwartz
    Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.