Google Data Studio beefs up AdWords MCC integration

A new "Manager Accounts" option lets MCC account holders select individual sub-accounts for reporting.

Chat with SearchBot

google-adwords-red3-1920

AdWords MCC account users can now create reports for multiple clients more easily in Google Data Studio.

An updated AdWords connector in Data Studio lets MCC account managers select individual or multiple sub-accounts as a data source, rather than having to select the entire MCC.

The connector also enables MCC account users to filter sub-accounts by currency. If the selected accounts use different currencies, the connector will automatically remove currency fields like Cost and Average CPC, which can’t be aggregated properly when different currencies are included in the same report.

As of this week, Data Studio users can create an unlimited number of reports in their accounts. That move plus this update makes Data Studio much more powerful for agencies, in particular. Also this week, Data Studio added a connector to Google Search Console.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Get the must-read newsletter for search marketers.