Google Data Studio now connects to Search Console

Google’s reporting and data visualization tool, Data Studio, now integrates with Google Search Console.

Search Console joins AdWords and Google Analytics, among others, as a data source for report building. Marketers can build reports that include only Search Console data or combine it with other sources to compare paid versus organic traffic trends, for example.

Search Console metrics can be aggregated by either site or by page in the Data Source creation flow within Google Data Studio by selecting either “Site Impression” or “URL Impression.”

As of last week, users can build an unlimited number of reports in Google Data Studio. The email used for the Data Studio account needs to have access to Search Console in order to use it as a data source.

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About The Author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.