Is Google showing fewer image boxes in its search results?

You are now 50% less likely to see the image box show up in your Google search results page. Is it a bug or a feature?

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Google would show an image box for typically anywhere from 35 percent to 20 percent of the queries they return — at least this is based on tracking tools from Moz and RankRanger — but that seems to have dropped significantly yesterday by half.

Both Moz and RankRanger are showing about a 50-percent reduction in the frequency Google will show the image box in the web search results.

The box looks like this on desktop web search results:

google-images-box-flowers

Now, those boxes show up not as often, according to these tools. We did ask Google for a comment but have not yet heard back. We will update this story if we hear anything from them.

Here is the chart from Mozcast showing the reduction from about 30 percent to about 15 percent, a 50-percent drop:

google-image-results-drop-mozcast-1473941305

Here is the RankRanger chart showing a drop from about 23 percent to 11 percent:

rankranger-images-1473941340

Anecdotally, I am also seeing webmasters confirm this. So it doesn’t seem to be a bug with the tools that track Google.

It might be a bug with Google or Google may have decided to show the image box less often. Again, we are waiting to hear back from Google on this.


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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