Google Explains How Their Search, Ads & Apps Work

Google is trying to show the public how transparent they are, especially since the EU antitrust investigation. First, the Google European Public Policy blog had a post from Matt Cutts on Google’s transparency. And now I see Google has made a landing page at google.com/howgoogleworks. The new landing page has three videos on how Google’s […]

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Google is trying to show the public how transparent they are, especially since the EU antitrust investigation. First, the Google European Public Policy blog had a post from Matt Cutts on Google’s transparency. And now I see Google has made a landing page at google.com/howgoogleworks.

The new landing page has three videos on how Google’s search technology, search ads and Google Apps work. It also contains links to more information about Google.

The first video is on how Google’s search technology works and Google’s Matt Cutts did a video, with hair, to demonstrate that. Here is how Google search works:

The second video is on Google’s search ad technology:

The final video is on how Google Apps works:


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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