Google gives allergy sufferers a heads-up on pollen levels via mobile search

Starting today, Google will return “at-a-glance” local pollen levels for pollen and allergy-related searches on mobile.

Google says it worked with The Weather Channel to pull the pollen index and forecast data. Clicking the “More about seasonal allergies” link will take you to more detailed information on pollen counts.

In addition to the new pollen search feature, Google has included an option for allergy sufferers to receive a reminder via the Google app for notifications on pollen levels and forecasts.

Google says one in five Americans suffers from seasonal allergies, and that allergy symptoms spike in April, May and September.

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Amy Gesenhues

Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, Marketing Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.