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Google gives allergy sufferers a heads-up on pollen levels via mobile search

In partnership with The Weather Channel, pollen and allergy-related mobile searches return information on local pollen levels and an offer to receive pollen count alerts.

Amy Gesenhues on August 16, 2017 at 10:45 am

Starting today, Google will return “at-a-glance” local pollen levels for pollen and allergy-related searches on mobile.

Google says it worked with The Weather Channel to pull the pollen index and forecast data. Clicking the “More about seasonal allergies” link will take you to more detailed information on pollen counts.

In addition to the new pollen search feature, Google has included an option for allergy sufferers to receive a reminder via the Google app for notifications on pollen levels and forecasts.

Google says one in five Americans suffers from seasonal allergies, and that allergy symptoms spike in April, May and September.

About The Author

Amy Gesenhues

Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.