Sign up for our daily recaps of the ever-changing search marketing landscape.
Google Launches “Google Internet Stats”
It appears Google has pulled together a bunch of statistics throughout the web and created a small landing page named Google Internet Stats on the Google UK front. The page explains that this service “brings together the latest industry facts and insights together in one place.” Google collected this data from many third party vendors, on a wide range of topics. In fact, you can submit your data using this form.
Here is a picture of the mobile technology internet stats from this tool:
The categories of statistics include:
– Consumer Trends
– Macro Economic Trends
— Rest of the World
– Media Consumption
— Changes in Media Usage
— Demographic Usage
— Media Consumption Stats
— Media Multi-tasking
— Personalised Media Experiences
– Media Landscape
— All Media
The current data providers include B2Bonline.com, BARB, BusinessWeek, Coke, Commission of the European Communities, Comscore, Core Metrics, Datamonitor, Deloitte, The Economist, eMarketer, Enders Analysis, Eurostat, Film Distributors Association, Financial Times, Forrester, GFK, Google Insights for Search, Greenbee.com, Guardian, HarvardBusiness.org, Hitwise, IAB, IFPI, IMF, Internet Retailing, Internetworldstats.com, JP Morgan, KMPG, Media & Marketing, Mediascope Europe, Mindshare, Motorola, Net Imperative, New York Magazine, Nielsen, NMA, Ofcom, Opsos MediaCT, PriceWaterhouseCoopers, QuickPlay Media Inc., Retail Week, Reuters, TGI Net, Times Online, TNS, Verdict Research, Wall Street Journal, WARC, YouTube, ZenithOptimedia, and GM.
Postscript: A Google UK representative answered some of my questions, clarifying the following:
- There are no plans to launch this tool elsewhere at the moment. This is a UK-only initiative.
- Any stats submitted by users will be verified by Google’s market research teams
- Google license data from a number of sources, as well as bring together publicly reported facts and stats from the web (sources shown on the site)
Google has an official blog post on this new initiative at their Google Barometer blog.