Google Introduces New Content API For Google Shopping

Today, Google introduced a new version of the API that allows retailers to manage product feed content programmatically, as opposed to through manual updates to Google Merchant Center. It’s the first version update of the API since Google first launched it in 2010, before Google Shopping became a paid platform.

Version 2 of the Content API for Google Shopping offers these added features:

Version 1 of the API will be available until the end of February 2015.

More details on the latest version are available on the Google Developers Hub.


About The Author

Ginny Marvin
As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.