• Search Engine Land
  • Sections
    • SEO
    • SEM
    • Local
    • Retail
    • Google
    • Bing
    • Social
    • Resources
    • More
    • Home
  • Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • Live
  • More
  • Events
  • SUBSCRIBE

Search Engine Land

Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • More
  • Newsletters
  • Home
SEO

Google launched DeepRank in October 2019: DeepRank is BERT

DeepRank goes back to 2017 at Google, it is the internal code name for the BERT launch.

Barry Schwartz on November 3, 2020 at 3:22 pm
  • More

A couple of weeks ago, Google released an excellent movie (as we mentioned in our newsletter) about how search works. We highly recommend you watch it. One portion of that video goes through Google’s launch of BERT, which was internally referenced as the DeepRank project.

DeepRank is live. To be clear, DeepRank did get “launch approval” from Google and has been live in Google Search since October 2019. A Google spokesperson confirmed with us today, “DeepRank was the internal code name for the BERT launch we announced in October 2019.”

So when BERT launched in October 2019, DeepRank launched. DeepRank and BERT are the same thing. In fact, DeepRank is referenced back to a 2017 Google paper.

DeepRank is fully live. While DeepRank/BERT launched initially for 10% of queries, at year later BERT is used in virtually all queries. So DeepRank is not just live, it is live for almost every single query a searcher conducts.

The movie: Here is the movie, the discussion around DeepRank, i.e. BERT starts at about 42-minutes into the video. But note, the video was recorded pre-COVID according to a Google spokesperson. Also, you can see mentioned in the video that DeepRank (aka BERT) received launch approval and as you know, went live October 2019.

Here is the video:

Why we care. There have been some reports that something new named DeepRank is under production at Google and will be live at some point. That is inaccurate. DeepRank has been live for over a year and is proven to be working very well for Google.

Knowing timelines and launches can sometimes help SEOs and marketers understand trends and changes at Google. While you cannot likely optimize for BERT, aka DeepRank, knowing when it launched is an important reference point.



About The Author

Barry Schwartz
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

Related Topics

Channel: SEOGoogle: Algorithm UpdatesGoogle: SEO

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter search marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Lorem ipsum doler this is promo text about SMX events.

Available On-Demand: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

June 21-22, 2021: SMX Advanced Europe

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

December 14, 2021: SMX Code

Available On-Demand: SMX

Available On-Demand: SMX Report

×


Learn More About Our SMX Events

Discover actionable tactics that can help you overcome crucial marketing challenges. Our next conference will be held:

Next Event: Sept. 14-15, 2021

Available On-Demand: March 2021

Available On-Demand: October 2020

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • Gartner Magic Quadrant for Digital Experience Platforms
  • Selecting a Customer Data Platform For Your Organization: The 2020 Gartner Market Guide
  • The Complete Guide to Web Core Vitals
  • The New Era of Automation in SEO
  • Nielsen Annual Marketing Report: Era of Adaptation
See More Whitepapers

Webinars

  • Drive Customer Engagement with the Power of Personalization
  • 7 Use Cases That Prove Why You Should Implement DAM
  • Accelerate Your SEO & Content Marketing Program with 4 Key Milestones
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Attend SMX For Only $199

h
Receive daily search news and analysis.

Channels

  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social

Our Events

  • SMX
  • MarTech

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok