Corrected: Google Launches Algorithm To Fight Content Spam
Matt said the change to their algorithm to prevent low quality scraper content in Google’s index was “approved at our weekly quality launch meeting last Thursday and launched earlier this week.” Based on tracking Webmasters, I believe the rollout was on January 26th and 27th, I have more on that at the Search Engine Roundtable and there is more coverage at Techmeme.
Who does this impact? Matt Cutts explained:
This was a pretty targeted launch: slightly over 2% of queries change in some way, but less than half a percent of search results change enough that someone might really notice. The net effect is that searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site’s content.
I assume we will see more complaints from those impacted recently by this algorithm change in the upcoming weeks.
Postscript: I have an update to this story at Google’s Content Farm Algorithm Not Live Yet. In short, the content farm algorithm is not live. What is live is the algorithm to drop out low quality scraper content.
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- The New York Times, Demand Media Edition
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- Blekko Launches Spam Clock To Keep Pressure On Google
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- Google vs. Bing: The Fallacy Of The Superior Search Engine
- Google Releases Chrome Extension To Encourage Spam Reporting
- Google Adding New Spam Warnings In Webmaster Tools
- Google Claims To Investigate All Authenticated Spam Reports